Marketing Strategy

How to Revisit Your 2019 Marketing Goals

The year is halfway over—are your goals still serving you?

Source: Irina Strelnikova / shutterstock

Goal setting is a helpful tool for any marketer. Obviously, if you don’t have something to aim for, you might drift and have a hard time gaining traction. But if you set yearly goals in January, it can feel like December is a million years away. And by the time the halfway point of the year rolls around, you may forget what goals you even set. Perhaps some of them are no longer useful to you, or maybe you just need a reminder to stay the course. How can you revisit your 2019 marketing goals to make sure you’re on track?

Look at the Goals You Made

Pull up the Word doc or whiteboard you used back in January to set your yearly goals. Dust them off, and take stock of what was important to you at the beginning of the year. If your goals aren’t written down and displayed somewhere you can see them, consider changing that for the rest of the year—the more often you see your goals, the more top of mind they’ll be.

Ask ‘Are These Still Relevant?’

First, ask yourself if these goals are still resonating with your business. Maybe you had originally planned to focus on sales of an e-course that circumstances forced you to shut down in the spring. Or, perhaps you’ve been focused on growing your team but instead found an online program this summer that allows you to complete multiple tasks and not hire as many people. If your goals change, that’s OK. In fact, that’s good! It shows that winds are shifting in your business and you’re staying on top of things.

Check KPIs

Some goals, however, will still resonate. Look at the goals you’d like to stick with, and check your key performance indicators (KPIs). Are you on track for where you’d like to be this year? How will the upcoming quarter change things? Make sure you’re using data when tracking your goals so that you can really identify how effective you’re being.

Adjust as Needed

Whether you’re eliminating some goals, rewriting them, or adding new ones, come up with a set of goals that resonate with where your marketing team is for the rest of the year. When you finish revisiting your goals, you should have a list that you’re excited about—one that you know will have a meaningful impact on your business.