Marketing Strategy

How to Market a Shopify Store and Increase Visitor Numbers

If you have a Shopify store, you know how important it is to get people there. Here’s what you need to know to effectively market your Shopify store and get more customers.

Over 600,000 businesses worldwide rely on Shopify to power their online stores. The platform offers a secure, stable, and user-friendly platform, so anyone can get started quickly with e-commerce. Although the platform might be easy to use, it doesn’t mean customers will automatically be attracted to your store. To be profitable, a store needs a solid marketing plan that brings in new visitors on a daily basis. A quality marketing plan should be tailored to each individual business, but the following techniques have proven to be effective across most Shopify stores.

Build an Instagram Following

Instagram can be a great tool for promoting a Shopify store, as it has the ability to showcase products to a diverse audience. Even if you have a product range without an obvious visual appeal, you can create engaging images and videos. Putting products in eye-catching locations or producing images that stand out in a feed can help you grow your follower count. Hashtags can also help people find your business, while engaging with comments, creating live videos, and answering questions will assist with growing your brand.

Advertise on Facebook

There are numerous advertising platforms you can target, but Facebook is still the most effective for most store owners. The level of targeting means you can reach the people most likely to buy your product. Additionally, though, you can let Facebook find similar audiences with its detailed data analysis. These similar audiences may not have been clear based on your customer data, but Facebook has the ability to spot these additional groups.

Contests and Giveaways

These aren’t new ideas, but they’re still around because they work: Contests and giveaways are excellent in grabbing attention. Social media has added a different element to the process, with entrants typically recommending the contest to a specific number of friends in order to register. If the prize is highly relevant to your audience, don’t allow too many people who have little interest in your business to enter. An effective contest can grow your following and introduce your products to a wider audience.

Gather Reviews

Reviews have become a vital factor in the success of e-commerce stores. Consumers look at reviews before making purchases, taking into account the entire sales process when looking at responses. While a series of negative reviews can be detrimental to your business, positive reviews can dramatically improve your fortunes. Rather than letting reviews happen organically, though, you should encourage customers to leave reviews on popular and relevant review sites. You can contact customers after their purchase to ask for a review and direct them to the appropriate platform.

Holiday Promotions

A successful promotion during a holiday period will provide a spike in interest and sales. Not only does a holiday period lead to a surge in buying, but it can also increase the exposure your brand gets. Promote a holiday sale in advance to get people excited about the launch. Deals can be based on low prices that encourage immediate sales. You can also use alternative approaches, such as creating limited-edition packages that are only available during the promotional period.

Shopify offers an exceptional platform for businesses looking to set up online stores. The product is easy to use, and the many available plug-ins can offer a range of possibilities. Making your store stand out, though, is a challenge every business faces. Competition levels mean you need a strategy in place to market your store to the right audience. You can also, however, rely on this strategy to gain attention, build a brand, and increase sales. Running an e-commerce store isn’t easy, but with a platform like Shopify and a solid marketing plan, growing your audience becomes far more achievable.