Marketing Strategy, Podcasts

5 Podcast Statistics Marketers Need to Know

If you aren’t already podcasting, these numbers might change your mind.

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Considering launching a podcast? You aren’t alone. But the truth is that podcasting takes quite a bit of work. Even if you keep things low-key, recording, editing, and uploading a show all take a significant amount of time. However, podcasts are a very effective form of content marketing and can do wonders for your company.

Here are five podcast statistics marketers need to know—and what they could mean for your business. If you’re thinking of launching a show this year, these numbers might help you make up your mind.