If you aren’t already podcasting, these numbers might change your mind.
Considering launching a podcast? You aren’t alone. But the truth is that podcasting takes quite a bit of work. Even if you keep things low-key, recording, editing, and uploading a show all take a significant amount of time. However, podcasts are a very effective form of content marketing and can do wonders for your company.
Here are five podcast statistics marketers need to know—and what they could mean for your business. If you’re thinking of launching a show this year, these numbers might help you make up your mind.
- 32% of Americans between ages 25 and 54 listen to podcasts at least monthly. That’s a whole lot of people consuming content. By producing a podcast, you could take a bit of that pie and edge your way into a platform many people are already using.
- Podcast consumers listen to 40% more shows than last year. Why is this important? Because it demonstrates that the medium is rapidly growing. There’s room for a show on almost every topic under the sun, and podcasts don’t seem to be going away anytime soon. Unlike blog reading, which is on the decline, podcasts are actually garnering more and more listeners.
- The top five most popular podcast subjects are society and culture, business, comedy, news and politics, and health. If you’re in one of those industries, you may feel like there’s steep competition—but what this demonstrates is that there’s definitely a market for you to have a podcast. People who consume podcasts often like to go on binge-listening sessions, so if you’re nervous about starting a business podcast because the market is so crowded, look at it this way: The market research shows that your ideal clients are definitely already listening to podcasts!
- Podcast listeners are 45% more likely to have an annual income of over $250,000. People who listen to podcasts have money to spend. Those are likely the types of people you want to be marketing your business toward.
- 48% of podcast listeners have purchased an item after hearing it advertised on a podcast. Even if your podcast doesn’t have ads, this is an important statistic because it shows that people who listen to podcasts are ready to purchase. If you use your show to promote your own products and services—in addition to providing consistent, high-quality content—odds are high that some of your listeners will convert.