Marketing Strategy

3 Steps to Positioning Yourself as an Expert

If you want to be seen as an expert, you need to act like one.

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When you think of an expert in your field, who do you think of? Being viewed as an expert in your industry is one of the best ways to attract new business. Whatever line of work you’re in, you want to be top of mind when people start thinking of it because you’ve worked hard, you know what you’re doing, and the more you’re able to convey that to people, the more likely they are to buy. But how can you go from unknown to unforgettable? Here are three steps to position yourself as an expert so that people buying from you are sure you know your stuff.

  • A killer content marketing strategy: How do you educate members of your industry? You should have at least one or two consistent content marketing strategies that allow you to put out education, which not only helps customers see that you have a serve, serve, serve mentality but also assures them that you know what you’re talking about. You want your free content to be so valuable that people can’t imagine how amazing your paid content is! Whether you’re podcasting, blogging, hosting in-person workshops, writing newsletters, or doing regular Facebook Lives, your content marketing strategy is an important pillar of being known as an expert.
  • Speaking gigs: Speaking at an industry conference is a great way to demonstrate your expertise. Make a list of the top conferences and summits within your industry, and get pitching! As a speaker, you can prove to the audience that you have valuable knowledge and get face time with people who may be future customers. And even if they don’t end up buying from you, they may recommend you to someone else if you make a good enough impression. Moreover, if travel is hard for you or you aren’t getting the gigs you’d like, start small: Even doing something like a webinar can help solidify your expertise in the minds of shoppers.
  • HARO: Help a Reporter Out (HARO) is an online database of experts on standby to help journalists with their stories, so by signing up for HARO, you’re opening yourself up to potential interviews by reporters on topics you have knowledge of. Being featured in a publication is a great way to cement your expertise and show current and future clients your knowledge.