Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek explained that chief marketing officers (CMOs)—whose […]
Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]
Creative leader Adobe is setting the stage for showing brands the best ways to stand out on social media. Here’s how the company did it and what you can learn from it.
Social listening can give you a better perspective on what your customers want. Here’s what you need to know.
Today’s landscape is constantly changing. Here’s how to stay agile and ahead of the curve.
You don’t want a marketing strategy that’s here today, irrelevant tomorrow.
Planning on attending a conference this year? Here are five that will move the needle in your marketing efforts.
We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, and the digital age […]
Without good search engine optimization (SEO) techniques, it doesn’t matter how appealing, informative, or easy-to-use your website might be.
Many experts have declared 2018 “The Year of the Customer Experience.”