Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]
We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, and the digital age […]
You’re developing your 2018 marketing budget and looking at your website. Here are four trends that should guide your spending.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Are you rewarding customers to keep them coming back time and again? Here are four ways to assess your customer loyalty strategy.
Can your agency business model thrive and withstand changes as CMOs tighten belts and bring more work in-house?
Can’t get your eyes off the calculator? Take a step back.
From platforms to analysis partners, there are many options to help you make better use of your marketing data. Here’s how to choose the right one.
As a public relations professional, do you dream of having a place where journalists will gather and listen to your latest pitch with rapt attention? You can have something close to that situation by establishing an online newsroom. In fact, it’s estimated that more than half of all journalists visit online newsroom sections of an […]
If you’re a CMO who’s starting the rounds for marketing conference season, here’s how to make the most out of your time on the road.