Tag: Social Marketing

Vertical Videos Critical to Social Media Marketing

Most day-to-day interactions with social media these days are done with a phone, and usually in a vertical format. So why should marketing videos distributed over social media be any different? They shouldn’t be. At least, that’s what Breadnbeyond says with their latest infographic.

Maximizing Return on Social Marketing: 5 Tips for Driving Social Engagement

Increasing engagement is a central component of social media management. As your company interacts with customers on various social networks, it’s important to take a proactive approach to engagement-driven marketing. Companies often talk about “doing social media.” Companies need to shift their mind-sets from “doing” social media to actually “being social” on Twitter, Facebook, Instagram, […]