Digital transformation is a big buzzword in the marketing industry. Here’s how to approach it within the marketing department.
Influencer marketing hit the digital marketing world hard. Immediately, companies saw a staggering return on investment (ROI)—with numbers like Inc’s reported influencer marketing delivering 11 times that of other types of digital marketing. With that level of potential return, it’s natural that marketing leaders would gravitate toward influencer marketing campaigns. However, as the market became […]
Create a content distribution plan to make the most of your content marketing efforts.
Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.
When figuring out your influencer strategy, having concrete goals will help you make sure you’re getting the best ROI possible.
SEO is an important investment—but it can get expensive. Here’s how to know if you’re paying too much or should be increasing your budget.
Are you ready to row your digital business? Focusing on attracting more traffic is one of the most important steps you can take.
Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
Each year, hundreds of industry conferences around the globe vie for your travel dollars and marketing spend. How do you decide which ones to attend?