Tag: marketing

Moving into the Board Seat

Taking a board seat is often a logical next step for experienced marketers. Here’s how to make the most out of a board of director’s role.

How to Make Webinars Your Company’s Secret Weapon

Take video conferencing to the next level. Using webinars to increase your sales isn’t exactly a secret tactic anymore. More and more businesses, particularly ones that mainly function online, are utilizing these live video conferences to make pitches and close sales.

Creating a Style Guide for Today’s Digital Environment

In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]