Tag: marketing

What You Can Learn from Goop’s Social Media Strategy

Have you heard of Goop? Goop is a lifestyle brand launched by Gwyneth Paltrow in 2008. Since then, the brand has grown into a publisher, a recipe creator, and even a seller. It has nearly half a million followers on Facebook, nearly 800,000 followers on Instagram, and a strong social presence on a number of […]

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Receive Bad Customer Feedback? 3 Things You Can Do Right Now

Customer feedback is extremely valuable to businesses, and it’s valuable to other customers, as well. When business owners or salespeople receive feedback from customers, it can help them learn what the business is succeeding at, what could use some work, and problems that maybe no one in the business was even aware of. Sometimes, receiving […]

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The Marketer’s Quick Guide to Unforgettable Networking

It’s Monday morning, and your boss challenges you to attend this week’s local Chamber of Commerce meeting. It seems no one from your company has had success turning the chamber membership into an opportunity to create a robust and valuable network. So, what can you do differently? When you walk into a networking event, prepare […]

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Should You Start a Podcast?

Podcasting: It’s been all the rage since its inception in 2004, gaining notoriety as major outlets (and individuals) have adopted a podcasting strategy for their own involvements.

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Which Analytics Can Luxury Brands Use to Track Their Audiences?

Luxury brands have different data strategy needs than everyday consumer brands. Luxury purchases, from expensive watches to prestige fashion and high-end cars, fall outside the day-to-day “needs” of consumers and into the “wants.” As a result, the purchasing process, desired customer experience, and even ability to buy look completely different. Here’s a closer look at […]

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IFTTT Applets to Help Automate Marketing

With various social media platforms used by millions of consumers, how can a company most effectively market its services and products through these numerous platforms? Smart marketers know that the secret to winning at social media is being, or at the least, appearing to be constantly present. If you focus only on marketing your products […]

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How Can You Structure a B2B Influencer Marketing Program?

For many marketers, the term “influencer marketing” brings to mind the business-to-consumer (B2C) market: health, beauty, and product recommendations. However, business-to-business (B2B) marketers are increasingly embracing the power of influencers to help expand their brands’ messaging, visibility, and influence. Unfortunately, many B2B marketers are unsure how to structure and manage an influencer marketing program. Here’s […]

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