Marketers rely on software as much as any other office employee. But how do you keep your marketers up to date on their software needs?
Have you heard of Goop? Goop is a lifestyle brand launched by Gwyneth Paltrow in 2008. Since then, the brand has grown into a publisher, a recipe creator, and even a seller. It has nearly half a million followers on Facebook, nearly 800,000 followers on Instagram, and a strong social presence on a number of […]
Customer feedback is extremely valuable to businesses, and it’s valuable to other customers, as well. When business owners or salespeople receive feedback from customers, it can help them learn what the business is succeeding at, what could use some work, and problems that maybe no one in the business was even aware of. Sometimes, receiving […]
The pool of marketing talent is constantly changing. This is partially because marketers have more options than ever before, and the values of talent are evolving.
It’s Monday morning, and your boss challenges you to attend this week’s local Chamber of Commerce meeting. It seems no one from your company has had success turning the chamber membership into an opportunity to create a robust and valuable network. So, what can you do differently? When you walk into a networking event, prepare […]
Podcasting: It’s been all the rage since its inception in 2004, gaining notoriety as major outlets (and individuals) have adopted a podcasting strategy for their own involvements.
Luxury brands have different data strategy needs than everyday consumer brands. Luxury purchases, from expensive watches to prestige fashion and high-end cars, fall outside the day-to-day “needs” of consumers and into the “wants.” As a result, the purchasing process, desired customer experience, and even ability to buy look completely different. Here’s a closer look at […]
There are tons of great vloggers out there, but which ones are right for your company?
With various social media platforms used by millions of consumers, how can a company most effectively market its services and products through these numerous platforms? Smart marketers know that the secret to winning at social media is being, or at the least, appearing to be constantly present. If you focus only on marketing your products […]
For many marketers, the term “influencer marketing” brings to mind the business-to-consumer (B2C) market: health, beauty, and product recommendations. However, business-to-business (B2B) marketers are increasingly embracing the power of influencers to help expand their brands’ messaging, visibility, and influence. Unfortunately, many B2B marketers are unsure how to structure and manage an influencer marketing program. Here’s […]