Looking to raise your conversion rate? The key may be in your wording.
We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, and the digital age […]
This is undoubtedly the year that artificial intelligence (AI) finds its way into just about every technology-related discussion on the planet. For marketers, AI brings a variety of consequences, and the possibilities are still emerging.
Hiring a marketing executive assistant can give a busy CMO the bandwidth needed to focus on the most strategic parts of the job. But what background, experience, and skills are essential for your right-hand person?
Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
As a CMO, your personal brand helps your company grow and stand out from the competition. Here’s how to develop a professional speaking plan that works.
The romance industry is a $2 billion business, due in large part to its voracious fan base. Here’s what you can learn from it about marketing.
A crisis can happen at any time. Does your marketing team have the media monitoring solutions in place to effectively respond?
When it comes to making sales, this piece of marketing technology can offer a huge helping hand.