As influencer marketing has matured and become a standard part of organizations’ marketing mix, companies have become more sophisticated in terms of how they deal with influencers, select personalities, and design campaigns.
Hiring a marketing director can free up your executive team and offer more guidance and support to your staff. Here are four common mistakes to avoid.
Taking a board seat is often a logical next step for experienced marketers. Here’s how to make the most out of a board of director’s role.
Facebook’s doing away with its “Trending” section. What does this signal for the future of curation?
Selling to other businesses isn’t the same as selling direct to consumers. Don’t make these critical errors.
Take video conferencing to the next level. Using webinars to increase your sales isn’t exactly a secret tactic anymore. More and more businesses, particularly ones that mainly function online, are utilizing these live video conferences to make pitches and close sales.
In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]
Bringing the right speaker on board can increase the buzz and take the value of your marketing event to the next level. Here’s how to choose a great speaker.
The customer experience is everything in the way you do business. Here’s a closer look at why empowering employees may be your best strategy for supporting your CX.
Podcasts are currently growing in popularity. Could utilizing this media form be a good idea for your company?