Tag: marketing

Dedicated Publishing Property or Company Blog?

Content marketing has reached full steam in the last year or two, with companies of all sizes beginning to invest in producing content. The possible formats are nearly endless: videos, podcasts, white papers, articles, and more. Yet one topic that’s currently trending in content marketing circles is whether you should publish your on-site content on […]

4 Steps to Prioritizing Your Marketing Activities

When it comes to sales and marketing, it’s easy to fall into Shiny Object Syndrome. That person has an e-course; should we launch one? This competitor will be at this trade show; should we be there too? That person’s print campaign is amazing; should we refocus on print? This new social media app is making […]