Bring the sunshine and s’mores into your marketing plan the next few months.
Tag: marketing strategy
Effective marketing strategies need to be not only driven by data but also data-informed. Here’s how the research that analyst firms conduct can help you create a more successful marketing strategy.
Tracking key performance indicators (KPIs) is a popular and effective method of measuring progress, but how do you decide which KPIs to focus on and which to ignore?
Documenting your content strategy is helpful in many ways. It helps you, your team, and your client (whether it’s your brand or an actual client) be on the same page about who the content is reaching, the purpose of the content, and what content is upcoming.
Meeting new faces can give your marketing strategy a significant boost.
You don’t need to be a world-famous technology company to learn from the creators of the iPhone®.
Knowing how you stand in the competitive landscape can improve performance. Here’s how to analyze the competition.
Make your sales page sparkle with a few copywriting tips and tricks.
When your marketing department is under fire to generate more leads, here’s a closer look at what’s working in 2019.
Marketing and sales alignment is a strategic priority. Here’s what to do when things aren’t working.