Tag: Google Adwords

Why You Shouldn’t Ignore Bing

There’s a lot of competition on Google Adwords (and Google search in general), and for good reason. Google is indisputably the top search engine used by searchers and advertisers alike. But smart marketers know that it’s not the be-all-and end-all of search.

Google Adwords Price Extensions

In yesterday’s Advisor, we took a look at Google Adwords manual and automatic ad extensions and how they can help improve return on investment (ROI) on pay-per-click (PPC) advertising without any additional ad spend. In today’s Advisor, we’ll take a look at a specific type of Adwords extension: the price extension.

How to Set Up Goals in Google Analytics

In yesterday’s Advisor, we talked about the basics of understanding Google Analytics and how to use the tool to get valuable data about how visitors interact with your website. In today’s Advisor, we expand the conversation to talk about a specific application of Google Analytics: the ability to set up goals that relate to conversions.