Did you know that “60% of retail and e-commerce brands will implement AI” this year? Artificial intelligence (AI) refers to the process of computer systems completing tasks we’d typically expect humans to complete: translations, decision-making, and more. Brands are finding more and more ways to use AI to not only cut costs but also enhance […]
Launching a high-converting social media campaign can be one of the most fulfilling parts of a digital marketer’s job responsibilities. What can you do to ensure that your social media ads convert as well as possible? With these six tips, your ads will drive conversions.
Luxury brands have different data strategy needs than everyday consumer brands. Luxury purchases, from expensive watches to prestige fashion and high-end cars, fall outside the day-to-day “needs” of consumers and into the “wants.” As a result, the purchasing process, desired customer experience, and even ability to buy look completely different. Here’s a closer look at […]
E-mail marketing is only effective if customers receive your messages. Here’s a closer look at how to ensure every message gets delivered.
Public relations professionals can get more out of their work by engaging complementary strategies. Here are five that can boost your results.
A new study says trust in American brands is eroding. Here’s what you can do to stand out.
Are you up to date on the latest changes from Google? Here are five updates that have impacted marketing.
Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek explained that chief marketing officers (CMOs)—whose […]
Snapchat may be a viable customer service option for today’s progressive companies. See how it can be used and if it might be right for you and your customers.
Social listening can give you a better perspective on what your customers want. Here’s what you need to know.