Implementing a ChatBot for your business can seem like a great idea, but like any other tool, it has its major pros and major cons.
Scrum meetings are events from the technology world, designed to help get everyone from your team quickly on the same page about critical projects. During a scrum, the overall status of a project is outlined, as well as the critical actions that will be covered over the course of the day by different team members. […]
Midyear has arrived. Here’s how to keep your marketing plans on track for the second half of 2019.
Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]
Facebook’s doing away with its “Trending” section. What does this signal for the future of curation?
You may be suffering from Too Many Numbers Syndrome. Here’s how to fix it.
Selling to other businesses isn’t the same as selling direct to consumers. Don’t make these critical errors.
Bringing the right speaker on board can increase the buzz and take the value of your marketing event to the next level. Here’s how to choose a great speaker.
The customer experience is everything in the way you do business. Here’s a closer look at why empowering employees may be your best strategy for supporting your CX.
Just when your data strategy was ready for the modern marketing landscape, the customer experience (CX) came along. Here’s what you need to know.