Knowing your numbers will make implementing your marketing strategy a breeze.
Key Performance Indicators can give your marketing strategy the boost it needs.
This is undoubtedly the year that artificial intelligence (AI) finds its way into just about every technology-related discussion on the planet. For marketers, AI brings a variety of consequences, and the possibilities are still emerging.
As a CMO, your personal brand helps your company grow and stand out from the competition. Here’s how to develop a professional speaking plan that works.
Small blurbs of text can make all the difference in your search engine optimization strategy.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Your agency’s creative culture can make the difference between landing a big account and not.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
What do you do when a customer service rep is struggling to perform? In certain cases, it’s clear that the person isn’t a good fit and should be let go or transitioned to another position. However, sometimes a rep has all the right qualities and the desire to be of service, yet continues to miss […]
Creating landing pages for industry targets? Here’s how to make them sing.