Your customer service team is one of your business’s most important and most visible departments. Its role in smoothly resolving customer complaints and quickly processing orders can’t be overstated. However, customer service roles can become reactive, only answering queries when they come in and treating the rest of the time as downtime. What steps can […]
The word FREE catches anyone’s eye. When Mailchimp announced the company is offering their marketing automation tool for free, marketers took note. Whether you are on the Forever Free, Monthly, Pro or Pay As You Go plan, you can now send personalized automations for no extra cost. By offering this service for free, Mailchimp hopes […]
In a recent Advisor, we talked about deal stages and understanding their different meanings. In today’s Advisor, we share how to align deal stages with your organization.
Customer success is an important factor in long-term retention and even closing a sale.
As we begin a new year and a new quarter, here are a few mind-set changes that may help you see a better return on investment (ROI) on your marketing efforts.
Your Customer Relationship Management software needs to be the ultimate bridge between you and your customers.
If you’re attending a trade show for your industry, you want to make the most of your time and effort. Here’s how.
If your only conversations with customers begin and end with market research, you’re missing a critical opportunity to get the real scoop on how your business is performing in the market. Today’s busy customers are unlikely to respond to surveys—with response rates often below 5%—and those who do respond often fall into extremes. However, capturing […]
Traditional sales techniques recommend cold calling, in-person drop-ins, and an endless amount of e-mails. But one of the most effective yet underutilized mediums for making contact with a good prospect is by using various social media channels. And, although LinkedIn® is one of the most relevant networks for connecting with professionals, it’s not the only […]
In customer service, time is money, and it’s important to use every tool available to deliver an effective customer experience while controlling costs. Yet, it can be difficult to anticipate and train your contact center team for every customer service issue that arises during their shift. Increasingly, companies are relying on a shared knowledge base […]