Tag: color

Creating a Style Guide for Today’s Digital Environment

In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]

Why Every Web Design Must Focus on UX

Designing a new company website is an exciting process as your brand and your digital presence are brought to life. These efforts connect you to new segments of potential customers. One critical factor in the Web design process is developing the best user experience (UX) possible. A good UX means that your site is simple […]