In the not-too-distant past, a brand style guide focused on the best ways to incorporate a logo into a PowerPoint® presentation or which tagline should be featured in a piece of marketing collateral. As the digital marketing ecosystem has become increasingly complex, companies are focused on developing style guides that are both flexible enough and […]
Data visualization is essential to communicating your marketing department’s vision. Here’s how to get your team up to speed.
Your Instagram profile can’t afford these crucial mistakes.
The most successful e-mail campaigns have a few simple things in common, including quality design, consistency, and engaging content. Designing a visual template for a high-converting e-mail campaign is your first step in setting yourself up for success.
The easy-to-use graphics creator knows how to work the platform.
Want to create quality videos on Instagram? It all starts with your topic.
Designing a new company website is an exciting process as your brand and your digital presence are brought to life. These efforts connect you to new segments of potential customers. One critical factor in the Web design process is developing the best user experience (UX) possible. A good UX means that your site is simple […]
Launching a rebrand can invigorate a company. Here’s how to avoid common rebranding mistakes.
The home décor brand packs a punch when it comes to the platform.
Hint: It has little to do with aesthetics.