Tag: CMO

Is Your CMO Ready for Marketing Technology?

Marketing technology is changing the way brands interact with customers, raise brand visibility, and increase sales of products and services. However, many organizations focus on the role of marketing technology at a tactical level and don’t look at the strategic value it can offer top marketing positions. Yet AdWeek explained that chief marketing officers (CMOs)—whose […]

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Building Your Brand as a CMO

What steps have you taken to build your brand as a CMO? In today’s increasingly competitive landscape, the executives at the helm of marketing and customer experience are expected to be contributing original ideas.

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