If you’re a director or VP of marketing, your next step might be the C-suite. Here’s a closer look at how to prepare to become a CMO.
In a recent Advisor, we talked about deal stages and understanding their different meanings. In today’s Advisor, we share how to align deal stages with your organization.
Leading brands have embraced storytelling—and they’re increasingly exploring the emerging trend of Transmedia. While every marketer has recently faced the importance of having a sophisticated cross-channel storytelling strategy, today’s audiences have come to demand higher levels of creative delivery and integration. From the complex worlds of Disney and Apple to innovative smaller companies delivering the […]