Tag: CEO

B2B Companies Can’t Ignore the Importance of Brand

In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.

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Building Thought Leadership with Social Media

Yesterday, we explored a talk by Maddy Osman entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Osman spoke at BLR’s Marketing Summit last month in Denver. Today, we’ll look at a few more ways of using social media to build thought leadership, including creating sharable content and curating content.

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5 Steps to Tweet Like a CEO

BLR held a Marketing Summit last month in Denver. One of the speakers, Maddy Osman, held a talk entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Let’s explore the talk in depth.

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