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Tag: Baby Boomers
Influencer marketing isn’t just for Millennials. Here’s why you need a strategy to connect with Baby Boomers.
Jan Brady’s cries of “Marcia, Marcia, Marcia” were the call of an entire generation. Jan, the middle child of the Brady Bunch, felt ignored, sandwiched between her popular older sister Marcia and cute younger sibling Cindy. Similarly, Generation Xers often feel they are forgotten, lost between colorful Baby Boomers and everyone’s favorite marketing target, the […]
Is your sales training geared toward Millennials and Generation Z? It’s an important question for sales managers to ask when they’re crafting hiring and training plans. When a new generation moves into the workforce, one usually moves out, making room for a younger workforce and a fresh way of running things. Due to social and […]