Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]
You may be suffering from Too Many Numbers Syndrome. Here’s how to fix it.
It’s time to bring your marketing strategy up to speed instead of clinging to snail mail and sales calls.
Knowing your numbers is key to a rock-solid marketing strategy.
If your marketing team isn’t working well as a group, it may be time to take a look at your team culture.
Google’s advertising program can make a major difference in how much money your company makes this year.
It may be time to take a broom to your website and make sure it feels freshened up.
Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]
The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.