Knowing your numbers is key to a rock-solid marketing strategy.
If your marketing team isn’t working well as a group, it may be time to take a look at your team culture.
Google’s advertising program can make a major difference in how much money your company makes this year.
It may be time to take a broom to your website and make sure it feels freshened up.
Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]
The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
As brands begin to scale their influencer marketing programs, it’s usually important to look for a platform or agency to help with the process. Influencer marketing programs, such as working with Instagram content creators or creating sponsored blog posts with writers, take a lot of work. Having access to the right technology can streamline execution, […]
At our company, one of our core values is innovation. We believe creativity and progressive thinking are critical to our success. I happen to share the opinion of former Ford CEO Mark Fields, who said, “Without innovation, I strongly believe companies die over time.”