At our company, one of our core values is innovation. We believe creativity and progressive thinking are critical to our success. I happen to share the opinion of former Ford CEO Mark Fields, who said, “Without innovation, I strongly believe companies die over time.”
In part 1 of this article, we explored the importance of interdepartmental marketing partnerships. Today we’re taking a closer look at how marketing can perform better when it is allied with the C-suite, administrative team, legal department, and Human Resources (HR).
Can’t get your eyes off the calculator? Take a step back.
If you’re in the B2B marketing field, here are some helpful hacks to increase your sales.
Knowing your numbers will help you create a marketing plan that takes your business to the next level.
Utilizing marketing technology is a no brainer. But how can it improve your customer experience?
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.
In today’s customer-centric environment, outsourcing customer service gets a bad rap. Yet for many organizations, strategically outsourcing customer service to the right partner can be a step toward delivering outstanding customer service. How can leaders decide what’s right for their organizations and ensure that outsourcing is a success?
When you’re interviewing new marketing professionals, make sure they have these skill sets.
Designing a new company website is an exciting process as your brand and your digital presence are brought to life. These efforts connect you to new segments of potential customers. One critical factor in the Web design process is developing the best user experience (UX) possible. A good UX means that your site is simple […]