An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
As brands begin to scale their influencer marketing programs, it’s usually important to look for a platform or agency to help with the process. Influencer marketing programs, such as working with Instagram content creators or creating sponsored blog posts with writers, take a lot of work. Having access to the right technology can streamline execution, […]
At our company, one of our core values is innovation. We believe creativity and progressive thinking are critical to our success. I happen to share the opinion of former Ford CEO Mark Fields, who said, “Without innovation, I strongly believe companies die over time.”
In part 1 of this article, we explored the importance of interdepartmental marketing partnerships. Today we’re taking a closer look at how marketing can perform better when it is allied with the C-suite, administrative team, legal department, and Human Resources (HR).
Can’t get your eyes off the calculator? Take a step back.
If you’re in the B2B marketing field, here are some helpful hacks to increase your sales.
Knowing your numbers will help you create a marketing plan that takes your business to the next level.
Utilizing marketing technology is a no brainer. But how can it improve your customer experience?
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.