Tag: AI

5 Ways You Can Use AI to Improve the Customer Experience

Did you know that “60% of retail and e-commerce brands will implement AI” this year? Artificial intelligence (AI) refers to the process of computer systems completing tasks we’d typically expect humans to complete: translations, decision-making, and more. Brands are finding more and more ways to use AI to not only cut costs but also enhance […]

An Inside Look at B2B Personalization

As humans, we have gotten used to a culture where our options are presented in a personalized way. We log onto streaming services like Hulu, and our personalized suggestions are presented. Our Facebook News Feed is presented by an algorithm aimed to show posts we are most likely to be interested in. When marketers are […]