Social Media Marketing

Pinterest: 5 Tips to Create a Great Infographic

If you’re not using infographics to share information with your Pinterest audience, you’re missing out. Here’s what you need to know about creating infographics that work.

Source: Hilch / iStock / Getty

Pinterest is one of today’s most popular social media platforms, and brands need to work hard to stand out and establish a solid following on the site. One type of content that performs particularly well on Pinterest is infographics—and there is an art to creating this type of content. Here are five tips that will help you create the best infographics.

Consider Who You Want to Target

As with everything related to social media marketing, your audience always matters. Generally speaking, creating content you love may not be the way to gain traction with them. Instead, you need to consider the content your audience wants to see.

The good news is that if you have an established Pinterest account, there’s a ton of available information regarding your audience. In fact, the analytics you can get with Pinterest break down interests better than most social media analytics elsewhere, so you can easily get a clear idea of which topics interest your core audience. Simply use that information as a starting point to brainstorm the topics you want to cover in your infographics.

Keep the Site in Mind

The next thing to remember is the site on which you’re posting. In this case, it’s Pinterest. This is important because knowing the platform tells you how to present your information. Although visual content is vital for all social media sites, it carries an added importance for platforms such as Pinterest and Instagram.

You also need to keep the site in mind when resizing your infographic. Remember, you want it to be the correct size for the site. The good news is that social media sizing charts can be found on Google, and many popular photo tools provide a sizing option for Pinterest. It’s easy enough to do. Just keep in mind that an infographic that looks like it was designed for a different site is not a good look—in this case, size does matter!

Be Smart with Your Title

Remember the rules when it comes to writing headlines online. The goal here is not to write the most complicated title with as many fancy words as you can find. Instead, you want to grab the attention of the audience with something easy to understand.

Numbers work well here, and your aim is to keep the headline quick and snappy. Also, keep in mind that you want others to promote your infographic on social media and via e-mail. This means the shorter the title, the better. Remember that on sites like Twitter, the word count is limited, and a long title won’t grab people’s attention like a short one will.

Make Sure It’s Easy to Read

The balance can be tricky when creating an infographic. You want to make sure there’s enough information, but you also have to make sure it’s easy to read. And that means balancing the way you present the content and how you use white space. Remember, you want others to share it on either their own Pinterest boards or other social media sites.

Users are more likely to share something they can understand easily and that they feel contains useful information. Of course, the content is important, but the way you present it also matters. Strike the right balance between too little and too much content so your audience doesn’t have to digest too much at one time.

Cite Your Sources, and Get Your Facts Right

By definition, most infographics contain a lot of data or factual information and provide your audience with something they can use and share. For example, when sharing the infographic on another social media platform, they may pull out one or more stats in the post.

It is imperative to use top-quality, accurate stats and information. When you’re reading a lot of data and using those data in creating your own content, it can be easy to type a wrong number. And if you aren’t careful, you might receive facts from a less-than-reliable source. Also, it’s crucial to cite your sources at the bottom of the infographic.

Pinterest is one of the best social media platforms for brands that can get the marketing right. It can certainly be a challenge, and it takes significant time to create quality content. Infographics are one type of content that performs particularly well on the site. Remember to consider who you want to target, keep the site in mind, be smart with your title, make sure it’s easy to read, and cite your sources.