Social Media Marketing

How to Implement a Know-Like-Trust Factor in Your Social Media

Your social media platforms should be a way for customers to get to know you.

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Let’s face it: It’s easy to get caught up in the social media hype. You can track analytics, craft beautiful posts, and obsessively count followers. But if your social media platforms aren’t leading to increased sales, they aren’t doing their jobs.

Every marketing expert understands the importance of the know-like-trust factor. It’s essential to sales.

First, you get customers to know your brand and become familiar with it.

Then, you get them to like your products, services, and webpages.

Finally, you earn their trust—which is a key step to them hitting “purchase.”

Everything you do in terms of your marketing strategy should be pointed toward guiding potential clients along the know-like-trust funnel. But how can your social media assist you in your efforts?


  • Be clear in who you’re speaking to and who you’re not. Every piece of content should either attract your dream client or repel people who aren’t a great fit for your company.
  • Share information about your products and services.
  • Give everything a consistent look and feel, leading to a proper brand.
  • Promote your content, and be generous with your information.
  • Put faces behind names, and share photos of you and your staff when appropriate.


  • Demonstrate how well your products or services work.
  • Share stories about how they’ve impacted the lives of others.
  • Be positive and upbeat. Don’t be afraid to get creative or try new things on your platforms.
  • Find a way to be a unique voice without being too out-of-the-box. Nobody likes a copycat, but it’s also important to find a way to stand out.
  • Respond to customer e-mails, phone calls, or comments in a timely manner.
  • Create valuable opt-ins available for little to no cost that demonstrate how much your business can bring to the table.


  • Only make sales pitches on less than 25% of your social media posts.
  • Use case studies or testimonials that demonstrate your effectiveness without resorting to marketing buzzwords.
  • Cultivate relationships with influencers who can share about your business in a meaningful way with an audience who trusts them.
  • Guest blog or collaborate with others in your industry who have positive reputations.
  • Have processes that give the customer confidence, like money-back guarantees or refund opportunities.


Your social media platforms should be your hardest-working marketing employees. By utilizing them correctly, you’ll see them pay off in a big way—not just in online notoriety but also in actual money in the bank.