Social Media Marketing

’Gramming in Advance: Taking Advantage of Instagram’s New Scheduling Features

Ready to make the most of Instagram? Here’s how prescheduling can help.

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Instagram has become one of the most important marketing platforms, offering brands a way to share their visual stories with 800 million active users. From beautiful product photos to quick videos offering a behind-the-scenes look at your brand, having a presence on this network is key to reaching today’s younger mobile audiences. The network historically required you to post in real time or make the most of third-party tools. However, new features are making it possible to upload content in advance. Here’s what social media marketers need to know.

Streamline your operations: Prescheduling on social media enables brands and users to streamline your operations. With these tools, it’s easier to batch work such as finding photos, running them through filters, researching hashtags, or writing engaging descriptions. Each of these steps takes time—and by using the prescheduling feature, you can make the most of your time on Instagram.

Create a consistent, yet organic schedule: Consistency is one of the most important ways to build engagement and followers on social media. With scheduling tools, you can ensure that you’re hitting your metrics—whether that’s to post once per day or multiple times per day. The key here is to decide what’s often enough to make your brand visible, without flooding follower’s feeds. At the same time, don’t necessarily post every day at exactly 9:00 a.m. Experiment with different times, and vary your posting schedule to find out what works best for your audience.

Use reclaimed time for engagement: You’re saving time by batching content creation and posting. Use that time to reinvest in an area that makes a real difference in audience development: increasing your engagement. Dedicate time to monitoring feedback that happens in the first few hours around your posts. Interact with people who leave comments. Take the time to engage with content from your followers and individuals in your audience to build stronger relationships with followers.

Explore your analytics: Another way to make the most of prescheduling is to experiment—and then develop a data strategy to help you increase visibility and engagement. For example, are certain times of the day or days of the week best for your audience? With the ability to measure engagement and preschedule content, you’re not limited to what your schedule will allow. Instead, preschedule content at different times and then assess its effectiveness with analytics. A data-driven strategy will help you be more effective on social media.

Take advantage of Instagram’s new tools. Prescheduling content makes it easier to consistently deliver an excellent experience to your audiences and meet your internal content marketing and social media goals.