Social Media Marketing

How Chobani Utilizes Social Media Can Teach Us a Ton

Take a deep dive into how one company is dominating the social media game.

When planning your own social media strategy, it can be helpful to take a glance at a company that’s doing it right. Chobani, the popular Greek yogurt brand, has a social media presence that attracts new customers and gives their brand a fun, authentic feel. By looking at their various platforms, you can see how their tactics are doing their company a service. Try and see what Chobani does that you could take and implement for your own business, raising the level of your social media profiles and utilizing them to bring more business to your company.

  • Pinterest: Chobani thinks critically about what people use Chobani for. Yes, they eat it, but it’s also an incredibly popular recipe substitute for sour cream. Furthermore, people tend to swap it out when they’re looking to live a healthier lifestyle. So, in addition to boards including recipes with Chobani, it has boards about fitness activities and other healthy recipe swaps. It has narrowed in on its ideal customer and what that person is looking for in a Pinterest board. So even though what they pin doesn’t always directly involve Chobani, it reaches a wide range of people who could soon become clients.
  • Instagram: Instagram is known for great food snapshots, and Chobani jumps on the trend in a great way. By using professional-level staging of foods made with Chobani, or simply cartons of Chobani alongside the real fruit used in their yogurt, they create a visually pleasing feed that will make any scroller crave some yogurt. Its feed as a whole works well together because it uses a cohesive, bright color scheme, and it plays around with things like boomerangs and large grid images to add variety.
  • YouTube: Chobani’s channel takes you behind the scenes of the company, showing off various charitable events and in-depth tours of the manufacturing process behind the yogurt. It welcomes a viewer into the company and demonstrates both transparency and authenticity. The videos are well-edited, brief, educational, and not simply repeats of other content.
  • Facebook: The yogurt brand’s Facebook page also focuses quite a bit on the behind-the-scenes content, highlighting awards won by its CEO and sharing its YouTube videos. However, it’s also active in the comments section, answering consumer questions quickly and simply. It’s a great example of using Facebook as a customer service platform while also sharing its own content and that of others.