SEO trends are constantly evolving, making it a challenge for marketers to keep up. Find out what some of the top SEO trends are for 2019.
Mastering search engine optimization (SEO) is like trying to hit a moving target, as search engines are constantly changing and updating algorithms. Sometimes, these updates give marketers a boost, and sometimes, they rain all over their parade. Case in point: the March 2019 Google algorithm update that left many site owners feeling a bit of relief after previous updates hindered their rankings. While your site’s actual ranking may rise and fall at the whim of search engine algorithms, it’s still necessary to keep track of recent changes and trends that can inform your SEO strategy for best results.
Here are four of the biggest SEO trends this year:
User Intent Optimization
Marketers already know that SEO isn’t just about stuffing the most popular keywords into your site content. Getting to the heart of a search engine user’s intent is the key to creating sites that match those searches—and it’s no longer a “nice to have.” As more people turn to voice search, user intent optimization helps marketers zero in on what their audience might actually be looking for. Put yourself in your customers’ shoes, and imagine how they would search for a site like yours.
Starting in March 2018, Google began using the mobile version of websites for indexing and ranking. This means it is more important than ever to have a mobile-friendly site design that’s optimized for a range of portable devices. If your site hasn’t yet been migrated to Google’s mobile-first index, it’s only a matter of time. When optimizing sites for mobile, steer clear of using m-dot and responsive for the same page to avoid confusing Google’s crawlers, and keep an eye on page speeds, which can also inhibit your mobile ranking.
All the keywords in the world can’t equate to a site with regularly published, high-quality content. Google algorithms seem to prioritize sites with exceptional content, and SEO experts expect a lot more developments in this area with future updates. Consider the length and quality of your content, and ensure that it conveys expertise and authority in order to build trust among your readers.
Google may continue to be the search engine gold standard for websites for years to come, but it’s not the only tool people use to find content online. Search tools like Amazon and Apple are gaining popularity with audiences looking for things other than websites, such as your brand’s mobile app. Optimizing for mobile devices can help you improve visibility and drive more traffic to your brand’s online presence outside of your website.
Just as search engines are constantly tweaking their algorithms, marketers must continuously work to improve SEO strategies to respond to these changing trends. Armed with the knowledge of this year’s latest developments, you can design strategies to maximize your site’s performance and stay ahead of the curve.