Best Practices in Marketing

marketing ai

How AI Is Changing the Future of Marketing

Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. For marketers, AI is creating potential opportunities to consider for the long-term marketing mix. These advancements help us as marketers by providing better personalization, automating core services, and even expanding our vision of how key content is created.

Succeed with Social Media

You know how important social media is. However, it can be difficult to know where you have gone wrong. Perhaps it’s time to look at a few other companies like Zappos, National Geographic, and more to see what they have done right.

Holiday Marketing How to Stand Out

Holiday Marketing – How to Stand Out

The holidays are the most profitable time of the year for businesses across industries, and if you’re like most business owners and marketers, you’re amping up your marketing and outreach to garner as much market share as you can. Everyone in your industry having that same goal, however, can lead to significant competition. What steps can you take this holiday season to stand out?

10 Pop-Up Ads that Work

No matter the market, the pop-up ads that work are the ones that focus on users’ wants and needs. Here are 10 examples of pop-ups that are getting it right.

Sales Training: 7 Best Practices and 3 Case Studies

To thrive, an organization needs a well-trained salesforce in several areas that apply directly to salespeople. These training areas include orientation, specific skills, management practices, travel expenses, safety issues on the road, and even wellness issues that may be specific to salespeople. In this special report, we give you several best practices for these topics, plus a few case studies of successful companies and their sales training operations.