Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. For marketers, AI is creating potential opportunities to consider for the long-term marketing mix. These advancements help us as marketers by providing better personalization, automating core services, and even expanding our vision of how key content is created.
You know how important social media is. However, it can be difficult to know where you have gone wrong. Perhaps it’s time to look at a few other companies like Zappos, National Geographic, and more to see what they have done right.
Marketers need the right tools to do their jobs well. So we’ve prepared a kit just for you, perfect for this time of the year.
Whether you’re strategic planning, budgeting, calculating the ROI of your current marketing spend, or evaluating marketing technology, these ready-to-use resources will help you stay ahead in 2018.
The holidays are the most profitable time of the year for businesses across industries, and if you’re like most business owners and marketers, you’re amping up your marketing and outreach to garner as much market share as you can. Everyone in your industry having that same goal, however, can lead to significant competition. What steps can you take this holiday season to stand out?
This quick read offers tips on how to setup Google Analytics for your website, and help you understand how to leverage this powerful tool for your marketing campaigns.
In this report, John Boyens offers actionable advice on how to motivate your sales team and increase their productivity. His insight can help you become a better leader and set you on the course for sales success.
No matter the market, the pop-up ads that work are the ones that focus on users’ wants and needs. Here are 10 examples of pop-ups that are getting it right.
This calculator will help you assess the sales productivity of your sales team, and individual sales reps. These calculations can help you establish goals and monitor sales performance at your company.
This bundle offers two tools to help you analyze new marketing opportunities and challenges. Choose between SWOT (Strengths, Weaknesses, Opportunities, Threats) SOAR (Strengths, Opportunities, Aspirations, Results), or both!
Are your organization’s sales pay and marketing pay competitive? Find out with our 2017 Sales and Marketing Salary Guide.
Download and compare your salary—or your staff’s—against national and regional data.
This report also covers trends in compensation, job growth, and technology—with tips on how you can succeed in your job and advance to the next level.