If you’re trying to land more public-speaking gigs, read this first.
Public speaking can be a major booster for your business. Not only is it a potential revenue stream, but it also introduces audiences to your brand, positions you as an industry expert, and allows you to attend the conference and learn from other experts free of charge!
But landing speaking gigs isn’t always easy. There are way more public speakers than there are open conference positions. Here are four things conference hosts look for in speakers. If you keep these traits in mind when applying, you’ll see your response rate shoot way up.
- Familiarity: Have you attended the conference before, or do you know the conference organizer? At the end of the day, conference hosts are much more likely to offer a speaking gig to someone who “gets” their brand. By demonstrating in your pitch that you have a firm grasp on the goals and audience of the conference, you’re much more likely to be considered. You don’t need to aggressively show off, but you shouldn’t be afraid to shower the conference in a bit of praise. On that note, it will help if you’re already following the conference host on social media or have reached out at a previous event. Sending a pitch in your first-ever e-mail will probably result in it being ignored.
- Personality: Do you regularly create video content on Instagram stories or YouTube? No matter how knowledgeable a teacher is, nobody wants to listen to someone boring. Although you don’t need to necessarily be edgy, it’s important to show a bit of personality in your social media presence or video reel.
- Expertise: This one seems obvious, but are you an authority in your industry? Have you been crafting marketing content that gives education to your followers? Are you well known by your colleagues? Conference hosts want to bring in speakers who have expertise in what they’ll be teaching—it’s more helpful for their audience, and it raises the odds that you’ll be able to draw attendees in on your own, as well.
- Originality: What topic can you speak on that they haven’t heard before? Don’t be afraid to niche down and be specific. You want the topic of your proposed talk to be something that’s both useful and original. Try and take a popular topic and put your own spin on it. It’s a delicate balance between finding something they’re confident their audience will enjoy and finding something they haven’t heard a thousand times previously.