Multimedia

buyer persona

Questions To Ask When Building Your Buyer Persona

Before you can start any effective lead generation campaign, it helps to know who you are targeting. Flip through this slideshare presentation for helpful tips on how to build your buyer personas. Questions To Ask When Building Your Buyer Persona from Inbound Marketing Agents

Print
marketing experience

How To Engage with Customers Through a Seamless Marketing Experience

From this slideshare you will learn about the evolution of marketing and how it is being driven by technology shifts in Cloud, Social, Mobile, Data Science and the Internet of Things. All of these technology shifts mean the customer experience is more important than ever and, therefore, creating a 360 degree view of your customers […]

Print
event marketing data driven machine

How to do Event Marketing Like a Data-Driven Machine

Most B2B marketers allocate 30% or more of their budgets to events, but many still can’t tack the ROI. Learn how to leverage data to inform marketing decisions and calculate ROI in this infographic. How to do Event Marketing Like a Data-Driven Machine from Oracle Marketing Cloud

Print
content marketing predictions

Content Marketing Predictions 2017

In this e-book, you’ll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing. Content Marketing Predictions 2017 from Content Marketing Institute

Print

How Color Impacts Conversion

This infographic from Kissmetrics shows how color affects on the human brain, and offers a few examples of brands that have successfully leveraged color in marketing experiments. Source: How Colors Affect Conversions – Infographic

Print

3 Embarrassing Subject Line Mistakes to Avoid

Take a few minutes to check out this slideshow from Litmus outlining embarrassing subject line mistakes to avoid. 3 Embarrassing Subject Line Mistakes to Avoid from Litmus And, you can step up your email marketing by attending the Marketing Summit! This complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution […]

Print

Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – North America

Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers. That’s just one stat from the Content Marketing Institute’s annual report on the content marketing practices of technology marketers. Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – […]

Print

Fonts Matter: a HubSpot study

You still using the same font you used a year ago? 2 years ago? Fonts are like fashion, they change and evolve and they go out of fashion. HubSpot will prove it. Check out the video below!

Print