Multimedia

How Offline and Online Marketing Can Work Together

This infographic shows, the online or offline marketing on how a variety of companies distribute their marketing budgets between offline and online tactics. To learn how different online and offline marketing channel can work together, check out the infographic below from ColourGraphics.  

buyer persona

Questions To Ask When Building Your Buyer Persona

Before you can start any effective lead generation campaign, it helps to know who you are targeting. Flip through this slideshare presentation for helpful tips on how to build your buyer personas. Questions To Ask When Building Your Buyer Persona from Inbound Marketing Agents

marketing experience

How To Engage with Customers Through a Seamless Marketing Experience

From this slideshare you will learn about the evolution of marketing and how it is being driven by technology shifts in Cloud, Social, Mobile, Data Science and the Internet of Things. All of these technology shifts mean the customer experience is more important than ever and, therefore, creating a 360 degree view of your customers […]

event marketing data driven machine

How to do Event Marketing Like a Data-Driven Machine

Most B2B marketers allocate 30% or more of their budgets to events, but many still can’t tack the ROI. Learn how to leverage data to inform marketing decisions and calculate ROI in this infographic. How to do Event Marketing Like a Data-Driven Machine from Oracle Marketing Cloud

content marketing predictions

Content Marketing Predictions 2017

In this e-book, you’ll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing. Content Marketing Predictions 2017 from Content Marketing Institute

How Color Impacts Conversion

This infographic from Kissmetrics shows how color affects on the human brain, and offers a few examples of brands that have successfully leveraged color in marketing experiments. Source: How Colors Affect Conversions – Infographic

3 Embarrassing Subject Line Mistakes to Avoid

Take a few minutes to check out this slideshow from Litmus outlining embarrassing subject line mistakes to avoid. 3 Embarrassing Subject Line Mistakes to Avoid from Litmus And, you can step up your email marketing by attending the Marketing Summit! This complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution […]