Multimedia

Thinking vs Feeling: The Psychology of Advertising

As the average American’s exposure to advertising increases—from social, to TV, to print—how do you make your message stand out? Check out this infographic, “Thinking vs Feeling: The Psychology of Advertising”, from the University of Southern California’s Master of Science in Applied Psychology Online Program. University of Southern California | Master of Science in Applied […]

B2B Content Marketing Trends in 2018

Content marketing’s evolution and impact have been non-stop over the past 5 years. A significant factor for its skyrocketing popularity is its effectiveness and unmatched results regarding helping companies drive meaningful relationships and engage their target audience.

Visual Content Marketing Lookbook

This Look Book examines 25 remarkable examples of visual content marketing. From inspiring customers to use their products in creative ways (Sherwin-Williams and Kraft) and entertaining us (Kellogg’s Pop Tarts and Pringles) to showcasing product quality in unforgettable ways (Volvo) and helping the public understand key issues (GE), visual content marketing’s uses are limited only […]