There’s a distinct link between customer service and sales. Here’s how to capture that advantage.
“Influencer marketing” is the simple act of asking well-known people to promote your product or services. But who are these people, and how can you find them?
Today’s marketing teams are busy and stressed out. Here’s how mindfulness can help.
Does your public relations representative have his or her finger on the media pulse?
As we turn into 2018, there’s no better time to step up your numbers game.
When a customer service interaction goes wrong, you can lose a customer. Here’s how to avoid that.
This one piece of strategy will help the rest of your marketing plan flow easily.
Have you ever considered creating a Facebook group for your most loyal, supportive customers? If not, now’s the time to start.
Your marketing is supposed to get people excited. How can marketers avoid overpromising?
Product marketing is an engine for growth at many organizations, and analytics can help you develop products that perform better in the market. The more information product designers have access to, the better they’re able to do their jobs. With an explosion of in-house analytics being collected at many companies, an organization’s data strategy is […]