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Is It Time to Assess the Profitability of Your Partner Program?

Many companies are increasingly evaluating whether long-standing partner programs deliver the value marketers need to justify their expense. At a high level, partners and distributors provide access to a network of their own contacts, which can dramatically open up a company’s customer base. However, operating a partner program can be a costly and time-consuming process, […]

Print Is Somewhat Back in Style (with an Emphasis on “Somewhat”)

Could it be that after all the years of hearing that younger audiences are abandoning print in droves, we now have a whole generation that actually loves the printed page?  Although not quite as amazing as a J.K. Rowling beast, this intriguing finding first reported by ad agency J. Walter Thompson and subsequently backed by […]