Many companies are increasingly evaluating whether long-standing partner programs deliver the value marketers need to justify their expense. At a high level, partners and distributors provide access to a network of their own contacts, which can dramatically open up a company’s customer base. However, operating a partner program can be a costly and time-consuming process, […]
It’s the holiday season, and people are spending money on presents, gift cards, and more. Here’s how to use gift guides to generate more sales.
Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.
You’re trying to hire the right person, but you’re not finding him or her. Could your job description be to blame?
Every person in your organization needs to focus on CX. Here’s what that means for the C-suite.
Could it be that after all the years of hearing that younger audiences are abandoning print in droves, we now have a whole generation that actually loves the printed page? Although not quite as amazing as a J.K. Rowling beast, this intriguing finding first reported by ad agency J. Walter Thompson and subsequently backed by […]
Are you planning an event? Here’s how to leverage social media to make it a success.
When you’re interviewing new marketing professionals, make sure they have these skill sets.
You’re getting the word out about your business through podcasts. Here’s how to maximize the impact of your participation.
Key Performance Indicators can give your marketing strategy the boost it needs.