Most Popular

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Best Time to Cold Call a Business

In part 1 of this article, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Importance of a Follow-Up Call

In part 1 of this article, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

Understanding Sales Deal Stages

When it comes to sales, the proof is in the pudding. Results can’t be manipulated to suggest one thing or another, and customers can’t be forced into buying products in order for a salesperson to meet set quotas. Either the sale is made, or it isn’t, and the journey towards a signed contract is about […]

How to Get the Most Out of Your Marketing Retreat

As summer fades into a distant memory and teams make the shift from vacation mode to planning mode, many marketing teams are thinking about next year’s budget and planning initiatives for the year ahead. An important part of that discussion is structuring your company’s next marketing retreat.

An Inside Look at B2B Personalization

As humans, we have gotten used to a culture where our options are presented in a personalized way. We log onto streaming services like Hulu, and our personalized suggestions are presented. Our Facebook News Feed is presented by an algorithm aimed to show posts we are most likely to be interested in. When marketers are […]

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.