How Start-Ups Can Shape Their Social Media Strategies

Social media can be a cost-effective way for start-ups to build buzz. Here’s how to get it right.

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If you’re the new kid on the block in your industry or space, social media can help you raise visibility and connect with audiences. In fact, social media marketing platforms can help you efficiently reach prospective customers cost-effectively. However, getting off the ground in a crowded social media space takes work, but having a clear plan in place can help you get the most out of your efforts. Here are three things to keep in mind as you develop your strategies.

Focus on Where Your Customers Are

One of the biggest difficulties start-up businesses face when thinking through their social media strategy is determining what networks to be active on. There are endless opportunities, from big, high-profile networks to niche opportunities. Use one main criterion to determine where to focus your social media marketing energy: Where do your customers spend most of their time? Social media’s greatest value is its ability to raise your visibility and foster one-on-one relationships with your target buyers. By using customer centricity as your main criterion, you will get the strongest return on investment for your time.

Develop Diversified Content Strategies

As you approach social media, think beyond a static content plan. Brands stand out when they offer a variety of content formats. Can you find new ways to weave together text, images, and video? Perhaps you’re sharing industry news, original thoughts, and even interesting data. Develop diversified content strategies to capture your audience’s interest and keep things from getting stale as you scale up your social media marketing.

Engagement Comes Before Selling

Social media marketing can help you sell your products and services. However, it’s critical to remember that no one logs in to social media and interacts with brands looking for a hard sell. Use social media as a platform to foster engagement. Ask questions, offer value, and interact with the people who reach out to you. Acknowledge customers who take the time to share your content or leave a comment, for example.

For start-ups on a tight budget, social media marketing can be a smart investment for raising visibility and connecting with audiences. However, it’s important to have the right focus. From how you select your target social media networks to how you optimize your content, make sure your long-term goals and your customers’ needs are at the forefront of determining that strategy.