Segmenting your list is an essential part of e-mail marketing.
If you’re working on improving your e-mail marketing this year, you’re probably focused on growth and adding new followers to your list. But the implementation of segments and tags is just as important.
Your e-mail list is infinitely more valuable if you truly understand who’s on it. Is it a bunch of nameless, faceless e-mail addresses? Or is it people whom you actually understand?
Here are five tags you must implement in your list to find success with e-mail marketing in 2019.
- People who have previously purchased from you. It’s much easier to sell to people who have already purchased from you, and you already know they’re interested in what you have to say. Make sure you have a tag for previous purchasers—you have a little more leeway to e-mail them more often, and you can specifically target them with upsells.
- People who have never opened an e-mail. You typically pay for your list depending on its size. But if people aren’t opening your e-mails and reading your content, you’re essentially paying for a vanity metric. If some haven’t opened an e-mail in 6 months, you can either delete them or keep them on, but only e-mail them when you have big news to share or a major sale.
- People who have clicked on blogposts. If you have subscribers who are frequently reading your blogposts, that means they’re a “warm” audience. These are people who may be almost ready to buy from you. Make sure you’re nurturing them with an effective sales funnel and keeping an eye on who’s clicking on your links.
- People who downloaded a specific opt-in. If a lot of people jumped on your list by downloading a free e-book, that’s important information. It tells you they’re interested in your topic, have already sampled a product from you, and are likely to be highly engaged.
- People who have come from a different audience. If you went on a podcast or wrote a guest post on someone else’s blog and gave that audience a unique opt-in, that’s valuable information. You can write specifically to those people and thank them for coming over from the host’s content. It helps you understand who they are and what topics they’re interested in. It can also help you measure how effective your podcast episode or guest blog was, helping you decide where to invest your time in the future.