Marketing Technology

4 Tech Tips for Better Marketing Content Curation

Content curation can play an important role in your business’s larger content strategy. Meeting today’s expectations for content velocity can be challenging. Identifying and sharing the best content in your industry provides a streamlined approach to always leading the pack with your content, while keeping content creation expectations at a reasonable level.

Automated social media management: The volume of social media content that’s required across platforms can be daunting. Today’s automated social media management platforms, however, make it easy to monitor and share content in your space. For example, brands can set up alerts based on keywords or hashtags and easily share that content with their audiences. Use social media content curation as a way to find, share, and amplify smart content your audiences will love.

Content storage tools: Marketing professionals often read a wide range of publications, blogs, and websites related to their industry. As you read through different publications, specific articles, data points, or quotes will stand out to you, and you might want to share them on social media or incorporate them into a future blog post that you’re writing. A content storage tool like Pocket allows you to save content as you’re reading, and then visit it later for more seamless content creation.

Integrated Rich Site Summary (RSS) feeds: Tools like Feedly make it possible to pull your regular Internet browsing into a single interface. This RSS feed allows you to add a bunch of URLs, and then go in and scan the blogs, websites, and publications that you love to read through one dashboard. This reduces the time you need to spend clicking through different sites, managing multiple tabs, and generally trying to find order in your online activities. An integrated RSS feed makes it easier to stay on top of what’s happening in your industry and to share great content finds from one content stream.

Recommendation and discovery engines: At the enterprise level, tools like Curata make it easier to scale your content curation efforts. Recommendation and discovery engines let you provide basic parameters such as keywords and areas of interest. It will then scour the Web and give you curated recommendations on content that’s relevant to your audiences. If a high volume of content is a key component of your strategy, these tools can make it possible to identify sharing opportunities in real time—as well as to track the larger conversations that are happening around a wide range of subjects.

Content curation is a critical part of today’s content strategy toolkit. Using the right technology tools—including sophisticated recommendation and discovery engines—can reduce the time you spend finding great content and help you get it out to your audiences more quickly.