Marketing Technology

4 Free Apps to Uplevel Your Business

Marketing technology can take your company to the next level.

Source: Sitthiphong / iStock / Getty

There are so many tools and tricks available to digital marketers today that it can almost feel overwhelming. When you’re trying to grow your business, you’re likely trying to eliminate any unnecessary costs, but investing in technology doesn’t have to be costly. In fact, sometimes, it doesn’t have to cost anything at all. Here are four free pieces of marketing tech to take your business to the next level. Try them out, and see how they help move the needle on your marketing efforts.

Design Branded Images with Canva

If you want to create high-quality images without having to invest in Photoshop or hire a freelance graphic designer, check out Canva. The free program allows you to create high-quality images that will stand out from the competition. You can use your exact color codes, upload your own images, and make the graphics your own without having to hire a designer. Canva is perfect for creating Instagram posts, fliers, or any other graphics needs.

Batch Your Social Media with Hootsuite

Keeping up with all of your different feeds can be time-consuming. You intend to reply to tweets but end up laughing at the latest memes. Avoid being sucked into the portal by batching your social media work. Programs like Hootsuite allow you to write your content ahead of time and schedule it to be posted, as well as track your own mentions in a separate feed. By doing your social media work all at once, you’ll avoid spending hours scrolling through Instagram and be able to craft a more strategic social plan.

Track Your Numbers with Google Analytics

Being able to make data-driven decisions depends on knowing your numbers. With Google Analytics, you can track who’s coming to your website and where they’re coming from. By knowing more about your customers, you’ll be able to more effectively sell to them and create a better customer experience.

Write More Clearly with Hemingway

If your job involves writing a lot of content, an app like Hemingway can come in handy. The app highlights overly long sentences, draws your attention to adverbs and passive voice, and evaluates the reading level of your text. This allows you to take your blog posts to the appropriate reading level and ensure that the content you’re writing is more clear and concise. You can either paste your text into the app or write directly in the program.