With a busy marketing conference season about to get underway on the East Coast, which events should be on marketers’ “can’t miss” list?
This will be a great year for marketing industry professionals who happen to live on the East Coast. While many national conferences are taking place out west, the East will host a number of must-attend events this year, and we’ve rounded up our five favorite picks.
Mobile Innovation Summit
February 27–28, New York City
For marketing professionals focused on mobile technology, the Mobile Innovation Summit offers a 2-day conference with a heavy focus on networking and collaboration. Attendees will participate in interactive keynotes and panels where heads of mobile strategy, e-commerce, and user experience share best practices on customer-first mobile strategy, driving customer engagement and revenue, and building mobile app strategies.
April 23–24, Boston
Forum Events will host a 2-day marketing conference for marketing execs who make purchasing decisions for their mid-sized and large companies. Attendees will gather to find solution providers for their current projects, with 2 full days of educational workshops and networking opportunities. The conference’s small size (capped at 50 spots) enables time for one-on-one conversations with solution providers specific to attendees’ needs.
Content Marketing Conference
May 2–4, Boston
The 4th Annual Content Marketing Conference promises to bring attendees up to speed on the latest techniques, methodologies, and technologies at play in the content marketing realm. The list of keynote speakers includes Andrew Davis of Monumental Shift and Ann Handley of MarketingProfs, and the agenda includes a variety of workshops and panels on content-related topics.
May 9, Boston
Ann Handley will be the featured keynote speaker at this 1-day conference, hosted by Stone Temple for the second year. This digital marketing conference focuses on what marketers need to know about trends and technology in order to develop successful strategies. The day’s agenda includes discussions on the impact of artificial intelligence on the marketing industry, social media advertising, mobile traffic, and more.
Sept 4–7, Boston
Perhaps the most hyped up marketing event in the country, this conference focuses on inbound methodology and offers the “inspiration, education, and connections” marketers at nearly all levels need to be successful in their positions and their careers. With more than 21,000 attendees in 2017, the conference boasts more than 250 educational sessions across 3 full days. Inbound is so serious about motivating people to attend that you can even download a template letter to convince your boss to approve your trip.