Infographics

event marketing data driven machine

How to do Event Marketing Like a Data-Driven Machine

Most B2B marketers allocate 30% or more of their budgets to events, but many still can’t tack the ROI. Learn how to leverage data to inform marketing decisions and calculate ROI in this infographic. How to do Event Marketing Like a Data-Driven Machine from Oracle Marketing Cloud

How Color Impacts Conversion

This infographic from Kissmetrics shows how color affects on the human brain, and offers a few examples of brands that have successfully leveraged color in marketing experiments. Source: How Colors Affect Conversions – Infographic