It’s important to have a strategy for your next career move. Here’s what CMOs need to consider.
As an experienced CMO, your talents are in demand. Understanding what steps you need to take to position yourself for your next opportunity can help ensure that you easily move into the right job for you. Start by determining where you want to go, and then create a road map to take your career to the next level. Here is a quick-start guide for ensuring that your branding is aligned to help you make a desirable career move. Résumé and LinkedIn: It’s easy to let our basic information fall out of date. As you begin to contemplate a career shift, take a hard look at your résumé. Does it reflect your current role? Is it the best example of everything you’ve accomplished? Consider the document from the perspective of a board member or CEO looking for a top CMO. Look for ways to concretely demonstrate growth, innovation, and successful campaigns. Update your LinkedIn position and any other digital platforms to reflect the latest data.
Assess your brand: Another component of making a job move is assessing your brand. As a CMO, this boils down to one elemental factor: Who are you and where are you headed? There are three quick-win areas that you can focus on around your brand:
- Head shot: Invest in a current, professional, and approachable head shot.
- Elevator pitch: Create an elevator pitch that sums up your experience. For example, “Bill Smith has 20 years’ experience as a CMO at Fortune 500 tech companies, and I’m seeking my next role in the hardware industry.”
- Summary: Develop a high-level summary of one to two paragraphs that serves as a biography, which can be used in networking, your website, and other formats.
Create a portfolio: In marketing, you work on multiple campaigns. As the CEO, you have overseen writing, collateral development, digital property management, and much more. Put together a portfolio that allows you to showcase your best work to interested companies. A public portfolio helps you be more discoverable and can lead opportunities to you. If you’re hoping to be more discreet, choose a password-protected option.
With the right brand, résumé, and portfolio in place, you can begin your job search. Leverage these different elements to highlight what you’ve accomplished, and build your platform. Increased visibility and a unified brand will lead to a highly successful job search allowing you to choose a position where you’ll be able to grow and accomplish the next phase of your career.