For the CMO

3 Marketing Books to Read This Fall

Here are three important reads you should snag from the bookstore in the coming months.

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Believe it or not, autumn is quickly coming. There’s no better time of year to curl up on the couch, crack open a book and get a little learning done. Here are three marketing books you should consider picking up this fall in order to stay up-to-date on marketing trends.

This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

Seth Godin is one of the most well-known business gurus around, and it’s no surprise why. His past works like Purple Cow and Tribes have helped millions of marketers grow their businesses and scale. In This Is Marketing, he sums up the ideas of selling and marketing in an easy-to-read format that will help anyone selling a product or service rapidly grow their customer base. He also discusses why certain traditional branding techniques no longer work in our current society and the importance of tension in the to-buy-or-not-buy decision. This is Marketing is a quick read that will inspire any marketer to mix it up and try new things in his or her Q4 strategy.

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents by John F. Ellett

Looking to step outside the box and disrupt the status quo in your industry? This is the read for you. In The CMO Manifesto, Ellett challenges the common thought patterns around marketing and gives a roadmap for marketers to create a strategy that will work for their specific companies. Ellett lays it out in 12 simple action steps, making this book ideal for a marketer who feels like he or she needs a guide for the rest of the year. He also takes wisdom from other CMOs who are in the field, making the book a goldmine of professional knowledge that can’t be missed.

Contagious: Why Things Catch On by Jonah Berger

Why do some pieces of content go viral, and others flail flat? Why are some businesses incredibly popular with a rabid fan base, and others struggle to get attention? These are the kinds of questions Berger tries to answer in Contagious. He breaks down what makes things attention-grabbing and how to incorporate those traits into your own business. If you want to get ahead of the curve and make people fall in love with your business, one of the first steps is making it “contagious”. Wharton Professor Berger will teach you to do just that.