Shoppers need answers before they buy, which means they need them right now. Here’s what you need to know about the technologies that can help you provide better product support when your customers need it most.
When your buyers shop for products, they want to find them, view them, and get the answers to any questions they have quickly and efficiently. For many organizations, having the right infrastructure in place to offer the support customers need to make buying decisions has been a priority. Yet many organizations have found that support can also be difficult to deliver. Here’s a closer look at four types of technology that make it easier to provide product customer support.
The emergence of voice-based technologies like Amazon’s Alexa and Google Home has created new ways for customers to shop. Increasingly, online shopping has moved beyond the screen and into the world of voice-only interactions with an assistant. Buyers can quickly reorder standard favorites or find what they need hands-free.
In the past, you had to go to the store directly to see how a product functioned, but with augmented reality experiences, vendors can now provide customized support to prospective buyers. For example, Home Depot has a customer application that uses augmented reality to help customers find the products that are right for their environment. Additionally, an augmented reality application can take pictures of your current deck area and showcase what improvements or new furniture would look like.
Videos and Images
Videos are a great way to show products in action. Whether you’re profiling customer testimonials, offering a preview of what’s to come once they buy the product, or providing customer service after the purchase, video is a huge asset. Images enable customers to access something quickly and before they become frustrated. Say, for example, you’re on the lookout for a particular pair of red shoes. It can be nearly impossible to describe them in a way that would make them easy to find. With a reverse image search, customers can simply take a photograph of what they’re interested in and conduct a reverse search to get more information on the product and who sells it.
Brands that take advantage of these product sales and customer service support options will save time and money, as well as improve the delivery of their customer service. Look at your current product support process, and determine whether technology could speed up critical aspects of it.