Conversion Optimization

Five Ways Analytics Can Boost Your Conversion Rate

Numbers can tell you what’s working and, more importantly, what isn’t.

Source: Olivier Le Moal / iStock / Getty

Your analytics are great tools for tracking your progress, measuring your efforts, and setting your goals. But they can also help you close more sales. If you’re able to accurately interpret your numbers, you can use them to actually make a difference in your bottom line. Here are five ways analytics can boost your conversion rate.

  1. They can tell you how many people are clicking away from your sales page. Does your sales page have a high bounce rate? That’s almost certainly affecting your conversion rate. Take a look at your page—is there something that’s turning people away, like low-quality photos or a slow load time?
  2. They can tell you what blog posts are being viewed the most. Your most popular blog posts should all have calls to action at the bottom directing people to your sales page. You already know where followers are spending time, so sending them to your sales funnel makes perfect sense. Also, you can link to other blog posts within your most popular posts so that people spend more time on your site familiarizing themselves with what you have to offer.
  3. They can tell you what search terms are being used to arrive at your site. What keywords are being used to find your website? Try and incorporate these into your sales page. For instance, if people are searching “lose weight by eating paleo” and finding themselves at the website for your nutrition programs, weave in “lose weight by eating paleo” onto your sales page to further demonstrate that you’re what they’re looking for.
  4. They can tell you where paying customers were on your website right before purchasing. Did they hang out on your about page, reading about the history of your company? Were they perusing your blog posts? Did they go straight to the sale? This type of information teaches you which sections of your site are the highest-converting and which you can probably pay less attention to. With the Reverse Goal Path in Google Analytics, you can see the digital journey people went on before finally purchasing.
  5. They can tell you what time of day people were purchasing. Why is this important? Because if you know when people will be on your site, you know when to pop into Facebook Live or Instagram Stories and make a quick pitch. By catching people at the most common purchasing times, you can see a bump in your sales.