Category: Uncategorized

Focus on Benefits, Not the Tech

When it comes to the final step of a sales process, demonstrating the product, try focusing on what the product can do instead of all if it’s accouterments.

Research Insights: McKinsey on Design-Led Thinking in Business

You walk into Starbucks, and the aroma of coffee beans fills your nostrils. The hustle and bustle of all the professionals making their way from their morning coffee stop to their offices awakens the energy within you. The friendly barista takes your order with ease, and a few minutes later, your name is called. In […]