Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

Why Hire Brand Ambassadors?

Brand ambassadors are people, or a team of people, who help educate prospects about a product or service on behalf of a company. Brand ambassadors can be a powerful tool, especially to a new business that’s trying to grow quickly. Brand ambassadors can benefit businesses new and old in a variety of ways.

Print

Feeling Dull? Easy Steps to Get Creative With Content

Audiences want fresh, interesting, and helpful content to guide their business and buying decisions. Content plays a significant role in building loyalty and brand/consumer relationships in today’s market. Companies of all sizes are feeling the pressure to publish blog posts, social media updates, case studies, testimonials, and detailed white papers.

Print

What Influencer Is Right for Your Campaign?

In yesterday’s Advisor, we explored the building blocks of influencer marketing. Today we’re breaking down the important question of what criteria brands should use when selecting the influencers they work with.

Print

Influencer Marketing: The Fastest-Growing Customer Acquisition Method

Influencer marketing is adding a new dimension to the digital marketing toolkit. Tomoson reports that it’s one of today’s fastest-growing customer acquisition methods. The idea behind influencer marketing is simple: social media content producers, bloggers, and other personalities with their own platforms and audiences create branded content and promote it to their followers.

Print

Key to Your Success Could Be Conferences

Conferences can be an expensive line item for a company to justify, especially when sending more than one person, multiple times a year. But there is a lot to be potentially gained by having a physical presence at conferences attended by professionals in your industry. Here are a couple of arguments in favor of sending […]

Print

Is It Time to Embrace Retention Marketing?

  In a recent study of senior marketers, developing a customer acquisition strategy ranked on par with maintaining customer satisfaction in terms of top strategic priorities. Yet, studies have repeatedly shown than an existing customer is more valuable to your business than a future one. Bain and Co. suggests that raising retention rates by just […]

Print

Why You Need a Visual Marketing Strategy

With the increase of mobile devices, there has been a shift in the way that we consume content. Smartphones and tablets with smaller touch screens are putting the emphasis on visual content. Cisco estimates that as much as 80 percent of Web traffic may be video by 2019. Our average attention span is just 8.5 […]

Print

#1 Mistake You’re Making with Social Media

by Claire Swinarski Social media is no longer that new or innovative. Everyone’s on Facebook, from small local diners to big, booming restaurant chains. But it can occasionally be hard to see results. Do you feel as if statuses you post float away into cyberspace? Or that you just can’t get the likes and retweets […]

Print

What Warby Parker & Yoplait Can Teach You About Cause Marketing

by Claire Swinarski What if there was one way to simultaneously do good in your community, drive business to your company, and bring in some good press? There is: cause marketing. Cause marketing is a campaign that unites a nonprofit organization and a for-profit business under the same goal. It can appear a variety of […]

Print