Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

4 Ways to Promote a Tax Day Sale

Marketing Strategy Liz Alton Wednesday - April 11, 2018

This year’s tax deadline is coming up. Here’s how marketers can use that as a hook in their campaigns.

What Does Agile Marketing Mean Today?

Trends Liz Alton Wednesday - April 11, 2018

Today’s landscape is constantly changing. Here’s how to stay agile and ahead of the curve.

How to Find Your Most Valuable Customers

Marketing Strategy Liz Alton Monday - April 9, 2018

Not every customer affects your bottom line to the same degree. Here’s how to find your most important customers.

Three Steps to Keeping Your Marketing Strategy Sustainable

Marketing Strategy Claire Swinarski Wednesday - April 4, 2018

You don’t want a marketing strategy that’s here today, irrelevant tomorrow.

How to Become a Standout Podcast Interviewer

Marketing Strategy Claire Swinarski Monday - April 2, 2018

Take your company’s podcast from blah to brilliant.

Why Your Marketing Team Needs a Copy Editor

Marketing Strategy Liz Alton Friday - March 30, 2018

Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.

Why Your Business Should Consider Pinterest

Recommendations Maddy Osman Friday - March 23, 2018

The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.

How to Create Content for ‘Stories’

Recommendations Maddy Osman Friday - March 23, 2018

Whether you like it or not, it’s no longer possible to ignore the “Stories” feature that started on Snapchat, was then adopted by Instagram, and has just premiered on Facebook. Regardless of who invented and popularized this social media feature, it’s only a matter of time before even more networks adapt it for their use.