Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

Why Your Marketing Team Needs a Copy Editor

Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.


Why Your Business Should Consider Pinterest

The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.


How to Create Content for ‘Stories’

Whether you like it or not, it’s no longer possible to ignore the “Stories” feature that started on Snapchat, was then adopted by Instagram, and has just premiered on Facebook. Regardless of who invented and popularized this social media feature, it’s only a matter of time before even more networks adapt it for their use.