Category: Recommendations

The marketing world is constantly changing. We’ll keep you up to date with new developments, examples of success in the real world, and recommendations from marketing professionals like you.

Why Your Business Should Consider Pinterest

The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.

How to Create Content for ‘Stories’

Whether you like it or not, it’s no longer possible to ignore the “Stories” feature that started on Snapchat, was then adopted by Instagram, and has just premiered on Facebook. Regardless of who invented and popularized this social media feature, it’s only a matter of time before even more networks adapt it for their use.

Free Google Tools You Didn’t Know About

Google isn’t just the largest search engine in the world. With over 60,000 employees worldwide, numerous resources at their disposal, and a knack for creativity, Google has developed a number of tools that often fly under the radar to their more popular products (like Adwords and Analytics).

Why You Should Guest Blog

A company blog is an excellent start toward building authority and creating reasons to get prospects to come back to your website on a regular basis. But content on your own website is only part of the picture when it comes to increasing traffic and positioning your company as a thought leader. If you write […]

Why Your Sales Team Needs Niche-Specific Training

For sales managers with limited budgets, the key question is always how best to spend those dollars. Today’s sales teams need to be savvy on everything from the latest technological tools to the classic strategies that can help sell products and services across niches. One area that is growing in popularity—but isn’t without controversy—is the […]

Does Purpose-Driven Marketing Have a Place in Your Marketing Mix?

Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.

Should You Join a Mastermind Group?

Finding support on your way to success in your career doesn’t have to cost a lot of money. When you join a mastermind group, you’ll have the opportunity to gain support and knowledge from professionals in your industry.

“Pinnable” Content on Twitter and Facebook

Both Facebook and Twitter operate with newsfeed functionality. This means that users can scroll through the posts of family, friends, and official pages they’ve chosen to follow in a seemingly endless fashion. As time has gone by, both social networks have moved from chronological reading order to an algorithm-based feed of posts specific to the […]