Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

5 Questions for Hiring a Demand Manager

In yesterday’s Advisor, we explored how to determine whether or not your company needs a demand generation manager (DGM). When you identify the right talent, having a DGM can increase your collaboration between marketing and sales. It can also provide in-house resources to help you make the most of advanced analytics and technology when delivering […]

How to Run a Customer Success Event

Even if a major conference isn’t on the docket for your business this year, a customer success event might be. In yesterday’s Advisor, we explored whether a conference might be a good fit for your business. If the idea of a conference intrigued you but you’re not ready to sponsor an event for thousands of […]

Should Your Company Run a Conference?

It seems like every major company, from innovative tech start-ups to Fortune 500 brands, is hosting some kind of conference. Major events can have numerous benefits for the companies behind them, from raising their visibility to getting new customers on board. Increasingly, companies outside the world’s top brands are adding live events into their marketing […]

How to Start a Twitter Chat

In yesterday’s Advisor, we talked about Twitter chats and why they’re an important marketing medium for your company. Once you’ve had a chance to get a feel for how they work, it might be a good idea for your company to consider creating your own branded Twitter chat.

An Easy-to-Use Content Distribution Template

In yesterday’s Advisor, we discussed the importance of having a clear plan for content distribution. But if you’ve never thought about how to get the word out there about your content, it can be a challenge to gain traction and find momentum.

What’s Your Content Distribution Strategy?

Even the most enticing content with great headlines, valuable insights for your readers, and beautiful designs won’t help your business without a clear distribution strategy. Too often, content marketing fails to yield a positive return on investment (ROI) because marketers don’t invest enough in developing a content distribution strategy.

How to Create Subscription Transactions

In yesterday’s Advisor, we shared information relating to subscription boxes and why they’re so popular in consumer markets. Today we’re taking a more in-depth look at creating successful subscription boxes.

The Rise of Subscription Boxes

People love buying things online, and they love trying new products without breaking the bank. It’s no surprise that subscription boxes are becoming more and more popular, and they represent one of the fastest growing trends in entrepreneurial ventures. There’s really something for everyone thanks to subscription boxes that curate cosmetic products, fashion, food, books, […]