The year is halfway over—are your goals still serving you?
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
If you’ve created a large amount of content, make sure you’re using it to its fullest potential.
Personalization is a hot topic, as customers what a personalized experience, but they don’t want their personal information compromised. Here’s what you need to know to create a personalization strategy that works.
As market conditions fluctuate, you need to control costs while still marketing your company’s products and services. Here are 4 strategies marketing leaders can utilize to optimize costs while maintaining your marketing efforts.
Customer testimonials bring you more customers. Here’s how to acquire glowing testimonials to use in your marketing mix.
If your e-commerce business is struggling, see if your website contains any of these common errors, and fix them. We’ll tell you how!
Consumers increasingly want to do business with brands that have a low environmental footprint. Here’s how marketers can get on board.
Keep the content coming with this secret weapon.
How can you spread the word about your business through customer buzz?
Forms are an important brand touch point. Here are seven ways to improve your website form conversions.