There’s room for more than one social ride-sharing service, as Lyft has proven.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Kick your audio content up a notch with amazing show notes.
When your marketing department is under fire to generate more leads, here’s a closer look at what’s working in 2019.
Marketing and sales alignment is a strategic priority. Here’s what to do when things aren’t working.
If you feel like no one’s paying attention to your website, it’s time to confront these mistruths head-on.
Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.
The landscape for consumer packaged-goods (CPG) companies is changing. Here’s how digital marketing is helping.
Great marketing isn’t enough. Here’s how to make sure your marketing efforts are inclusive.
Today’s marketing landscape can get complicated. Here’s how to simplify.
The brand handles YouTube in an impressive, effective way.