Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
While the Twitch platform started out as a digital space for video gamers to share footage of themselves playing various games, today it has evolved into a rich community that brands can leverage for themselves. Twitch and other platforms that are quickly emerging allow brands to share video footage, from hands-on tutorials to full-fledged courses […]
How did the Waco couple turn a home flipping business into an empire?
Every year, I join a sea of rodeo fans to visit the National Rodeo Finals (NRF). Here’s a closer look at key marketing lessons from this massive event.
If you feel like 2019 is the time for a refresh but you’re not sure where to start, here are some ways to get things going in the right direction.
Micromoments are resurfacing as a key trend for 2019. Here’s how to make the most of them.
Writing a book can be the best thing you’ve ever done in terms of marketing your business.
Learn how to tap into people’s plans for the year ahead with insights from the fitness industry.
Getting specific about whom you’re trying to reach is a fundamental piece of your marketing pie.
Losing customers can do serious harm to your business. Here’s how to get them back.