Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

5 Advanced Instagram Audience-Building Tips

In yesterday’s Advisor, we discussed how to start the process of building a strong Instagram® following. Once you’ve leveraged your existing network, mastered hashtags, and reached out to people in your space, it’s time to introduce more advanced strategies. Here’s a closer look at four more ways to grow your Instagram community.

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How to Build Your Instagram Following

Instagram® is one of the fastest-growing social media networks with more than 400 million active users each month and a staggering 80 million photos shared each day. For brands, it’s important to have a visual marketing strategy, as we’ve discussed before. One channel you can’t afford to overlook is Instagram. Yet, for many brands—even those […]

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Taking Your Trade Show to the Next Level with Technology

Yesterday’s Advisor took a deep dive into how sales teams are creating effective trade show booths in today’s hyperconnected world. Today, we’re looking more closely at what trade show attendees expect in terms of technology at their favorite brand’s booths.

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Designing a Trade Show Booth in 2016

Not long ago, trade show booths involved banners, leave-behind collateral, and color-coordinated swag. Trade show booths have since evolved dramatically to incorporate technology, sophisticated branding, and full-scale customer experiences. In many ways, you could say they’ve gone from the Stone Age to the Internet Age.

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The Best Digital Marketing Books

In yesterday’s Advisor, we shared some of the best marketing books to add to your reading list. Today we take the subject one step further and recommend several digital marketing books worth reading.

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The Best Books for Marketers

Sometimes the easiest way to pick up a new skill or to learn something different is to read a book written by an expert. Even better is when these experts can back up their findings with examples of how they personally helped businesses accomplish their goals.

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Does Your Business Need an Emoji Campaign?

Digital marketing evolves at a fast pace, and the number of trends that businesses have to consider for their marketing mix can be staggering. As mobile phones become increasingly common, companies look for creative ways to connect with customers via their mobile devices. The value of an always-on, deeply connected relationship for brands can’t be […]

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Why Hire Brand Ambassadors?

Brand ambassadors are people, or a team of people, who help educate prospects about a product or service on behalf of a company. Brand ambassadors can be a powerful tool, especially to a new business that’s trying to grow quickly. Brand ambassadors can benefit businesses new and old in a variety of ways.

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Feeling Dull? Easy Steps to Get Creative With Content

Audiences want fresh, interesting, and helpful content to guide their business and buying decisions. Content plays a significant role in building loyalty and brand/consumer relationships in today’s market. Companies of all sizes are feeling the pressure to publish blog posts, social media updates, case studies, testimonials, and detailed white papers.

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What Influencer Is Right for Your Campaign?

In yesterday’s Advisor, we explored the building blocks of influencer marketing. Today we’re breaking down the important question of what criteria brands should use when selecting the influencers they work with.

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