How to Make Sure Your Brand Is Inclusive
Increasingly, customers want to work with brands that share their values. And inclusivity is a big part of that. Here’s how you can see how well your brand is doing and how to improve.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
3 Copywriters You Should Be Following on Instagram
Give your sales copy a boost by following these accounts for inspiration.
4 Questions to Ask Before Launching a Digital Course
Should you jump headfirst into the online course economy?
3 Affiliate Marketing Mistakes You Can’t Afford to Make
Partnering with affiliates? Make sure you stay on track.
4 Ways to Diversify Your Holiday Marketing
If you haven’t overhauled your holiday marketing strategy in recent years, now is the time to go for it. Find out how to diversify your holiday marketing to increase your customers and revenue this holiday season.
Is Digital Transformation Still Relevant in 2020?
For years, the term “digital transformation” has shaped the way brands approach their marketing plans. What’s beyond the digital transformation?
What Trends Are Driving Customer Retention?
Customer retention is an important part of the overall marketing focus. Discover the trends that are driving that focus for today’s most successful businesses.
4 Ways to Incorporate Storytelling into Your Marketing Strategy
There’s a major emphasis on storytelling in marketing today. Here’s how to implement more of it to connect with audiences.
Differentiating Your Brand for Voice
As customers shop through voice-based interfaces, what can marketers do to differentiate themselves?
How to Create a Last-Minute Deal that Works
Last-minute deals can be an effective way to move inventory while encouraging customers on the fence to make a purchase. Here are some tips to create last-minute deals that are effective.