Why You Shouldn’t Always Aim for Five-Star Reviews
In the world of online reputation management, there’s a belief that the best reviews are five stars. Here’s why that may not always be the case.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Cadbury: A Closer Look at Customer Co-Creation
Do you have fans who are passionate about your products? Cadbury’s Inventor platform offers a great example of co-creation.
Five Simple Ways to Build Brand Loyalty
If you want customers to return to you again and again, you need to implement these tips.
5 Midyear Marketing Checks to Keep Your Strategic Plans on Target Now
Midyear has arrived. Here’s how to keep your marketing plans on track for the second half of 2018.
The Most Important Marketing Strategy You Need
This one piece of strategy will help the rest of your marketing plan flow easily.
What Does It Mean to Future-Proof Your Marketing?
When the future is hard to predict, what can marketers do to future-proof their marketing strategies?
5 Ways to Control Your Marketing Budget
It’s midyear—and you’re burning through your marketing budget. Here’s how to cut costs.
5 Reasons Blogs Aren’t Going Anywhere
Blogging isn’t dead—or anywhere close.
4 Old-School Marketing Practices it’s Time to Leave Behind
Some tactics are no longer effective or worth your time.
Four Ingredients for an Effective Sales Page
Your sales page needs to be in tip-top shape if it’s going to convert.