In the world of online reputation management, there’s a belief that the best reviews are five stars. Here’s why that may not always be the case.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Do you have fans who are passionate about your products? Cadbury’s Inventor platform offers a great example of co-creation.
If you want customers to return to you again and again, you need to implement these tips.
Midyear has arrived. Here’s how to keep your marketing plans on track for the second half of 2018.
This one piece of strategy will help the rest of your marketing plan flow easily.
When the future is hard to predict, what can marketers do to future-proof their marketing strategies?
It’s midyear—and you’re burning through your marketing budget. Here’s how to cut costs.
Blogging isn’t dead—or anywhere close.
Some tactics are no longer effective or worth your time.
Your sales page needs to be in tip-top shape if it’s going to convert.