When figuring out your influencer strategy, having concrete goals will help you make sure you’re getting the best ROI possible.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
If you utilize a podcast for content marketing, here’s how to ask great questions and provide real value.
We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, and the digital age […]
Podcasting can be an amazing tool for content marketing—when done right.
A marketing internship program can be helpful to your brand in many ways. Not only can it help you connect with future top talent, but it can help your busy marketing department achieve all its goals.
Change management is often a topic associated with HR and other fields. However, it’s important to understand how to navigate it successfully in marketing.
Does your business give back to the community or world at large? There are ways to let the world know without seeming inauthentic.
If you’re starting to feel like there’s more on your plate than you can handle, it may be time to bring on new faces.
In part 1 of this article, we explored quickly evolving live learning platforms like Twitch. However, your marketing plans can evolve far beyond loss leader training courses designed to help you attract leads. In fact, many companies use courses to draw buyers into more profitable funnels, as the first step before higher end courses or […]
With big data and sophisticated segmentation, it’s easy to overlook the importance of demographics. Here are five criteria marketers should be clear about for every campaign.