Increasingly, customers want to work with brands that share their values. And inclusivity is a big part of that. Here’s how you can see how well your brand is doing and how to improve.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Give your sales copy a boost by following these accounts for inspiration.
Should you jump headfirst into the online course economy?
Partnering with affiliates? Make sure you stay on track.
If you haven’t overhauled your holiday marketing strategy in recent years, now is the time to go for it. Find out how to diversify your holiday marketing to increase your customers and revenue this holiday season.
For years, the term “digital transformation” has shaped the way brands approach their marketing plans. What’s beyond the digital transformation?
Customer retention is an important part of the overall marketing focus. Discover the trends that are driving that focus for today’s most successful businesses.
There’s a major emphasis on storytelling in marketing today. Here’s how to implement more of it to connect with audiences.
As customers shop through voice-based interfaces, what can marketers do to differentiate themselves?
Last-minute deals can be an effective way to move inventory while encouraging customers on the fence to make a purchase. Here are some tips to create last-minute deals that are effective.