Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

4 Tips for Managing Marketing Projects for Large Clients

By Liz Alton Oct 11, 2018 Marketing Strategy

Enterprise clients have their own unique needs. Here’s how to sail through an enterprise marketing project with ease.

6 Questions to Ask When Brainstorming Blog Topics

By Claire Swinarski Oct 3, 2018 Marketing Strategy

Coming up with topics for a blog just got a whole lot easier.

5 Visual Tools for Digital Marketing

By Maddy Osman Sep 28, 2018 Marketing Strategy

The growth of social media evolved hand in hand with the popularity of online visuals to entice online users to take action on certain offers. More visual networks, like Instagram and Pinterest, are growing at a more rapid rate than Facebook or Twitter.

The Latest Thinking on Tiered Pricing Models—And What Your Brand Can Learn

By Jim Davis Sep 25, 2018 Marketing Strategy

Implementing a tiered pricing model could be the strategy that brings in more customers and more success for your business. Here are the latest thoughts on the strategy and how to make it work for you.

5 Tools to Help You Measure Customer Emotion and Sentiment

By Liz Alton Sep 24, 2018 Marketing Strategy

Before you can improve your brand’s customer experience, you have to know how people already feel about you. Here’s how to find out.

4 Ways to Embrace Experiential Retail

By Liz Alton Sep 24, 2018 Marketing Strategy

When todays shoppers enter a store, they don’t just want to shop—they want a retail experience. Here are some ways to create an experience customers will love.

5 Roles Your Website Should Play

By Claire Swinarski Sep 19, 2018 Marketing Strategy

Your website plays an essential role for your business—five of them, actually.

The Top 5 Call-to-Action Designs for Your Company

By Marketing Daily Advisor Editorial Staff Sep 14, 2018 Email Marketing

Designing a customer journey is a challenging task that every business must go through in order to establish a customer base. There are three main factors that build a customer journey: design, copy, and call to action (CTA).