New Year, New You: How to Use the ‘Hope’ Hook in Your January Marketing
Every January, people line up with a list of New Year’s resolutions. Here’s how to tap into that with your marketing.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Why You Need Coschedule in 2019
This online marketing calendar will make life so much easier.
3 Ways to Increase Your AOV
Focusing on AOV—in addition to revenue—can help your business grow. Here are three ways to increase your AOV.
Getting SMEs Excited About Contributing to Marketing Initiatives
SMEs (subject matter experts) can provide the most valuable perspectives to your marketing program. Here are five prompts to get them excited about contributing.
5 Pieces of Your Marketing Strategy that May Be Due for a 2019 Refresh
2019 is the year of big marketing goals. Here’s how to make sure your strategy is ready to deliver.
Five Ways to Build Hype Around a Launch
Releasing a new product or service? Make sure you’re getting the word out.
Developing an Effective Strategy for Marketing Luxury Products During the Holidays
Your products aren’t needs, but they’re definitely wants. Here are creative ways to market luxury products during the holiday season.
3 Kinds of Marketing Intelligence that Will Make Your Campaigns Stronger
In today’s marketing landscape, knowledge is power. Here’s how to build a marketing intelligence program that works.
Two Questions to Form Your 2019 Marketing Strategy
Here are some tips on whipping up a marketing plan for the new year.
What Investments Should You Make to Your Website Next Year?
You’re developing your 2018 marketing budget and looking at your website. Here are four trends that should guide your spending.