Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

5 Visual Tools for Digital Marketing

The growth of social media evolved hand in hand with the popularity of online visuals to entice online users to take action on certain offers. More visual networks, like Instagram and Pinterest, are growing at a more rapid rate than Facebook or Twitter.

The Top 5 Call-to-Action Designs for Your Company

Designing a customer journey is a challenging task that every business must go through in order to establish a customer base. There are three main factors that build a customer journey: design, copy, and call to action (CTA).