Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

It’s Never Too Early to Market for Back to School: Getting Started Now

We are just a few months away from one of the largest buying seasons, second only to the excitement and chaos of the winter holiday season. For retailers in the United States, this cash flow-positive period is known as back-to-school season. In 2017, back-to-school season kicked off earlier than ever before. Ad Age reports that […]