The brand handles YouTube in an impressive, effective way.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
A company newsletter is a direct line to your customers. Has it been a while since yours got results? Here’s how to bring it back to life.
We live in the age of technology where information is immediately available and we can be instantly connected to customers across the globe. Most everyone has a smartphone, tablet or laptop, and the first place they search for information is online. People expect information to be delivered quickly at their fingertips, and the digital age […]
Chip and Joanna Gaines aren’t just fixer uppers—they’re social media savvy.
Thinking about launching an online course this quarter? Make sure you know what you’re in for.
In today’s stressed-out, overcommitted world, marketing can actually help customers relax. Here’s how to tap into that aspect with your marketing efforts.
It’s critical to keep your finger on the pulse of what’s happening in the marketing world. Here’s how to develop a personal marketing intelligence strategy.
How much does your niche or industry impact your marketing strategy?
Purpose isn’t just a driver behind marketing campaigns. It can also shape social engagement in the year ahead.
Purpose-Driven Marketing: It’s a term that’s heating up this year, along with phrases like mission-driven marketing. These buzzwords refer to a rising trend that combines social good with corporate motivation. Companies are finding ways to serve real needs in the market, while also addressing challenges or making meaningful contributions to the world.