Category: Marketing Strategy

Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.

4 Words to Ban from Your Marketing Strategy

When it comes to selling your products or services, the copy behind your marketing effort is incredibly important. Words tell stories and make sales—there’s no question about it. But there are a few sales buzzwords that need to be tossed in the garbage. Here are four common words that need to be banned from your […]


Why Your Marketing Team Needs a Copy Editor

Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.