Can Netflix-ing these shows count as work?
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Influencer strategy can be incredibly effective, as long as there are rules in place.
When it comes to selling your products or services, the copy behind your marketing effort is incredibly important. Words tell stories and make sales—there’s no question about it. But there are a few sales buzzwords that need to be tossed in the garbage. Here are four common words that need to be banned from your […]
This year’s tax deadline is coming up. Here’s how marketers can use that as a hook in their campaigns.
Not every customer affects your bottom line to the same degree. Here’s how to find your most important customers.
You don’t want a marketing strategy that’s here today, irrelevant tomorrow.
Take your company’s podcast from blah to brilliant.
Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.
When figuring out your influencer strategy, having concrete goals will help you make sure you’re getting the best ROI possible.
If you utilize a podcast for content marketing, here’s how to ask great questions and provide real value.