How to Capitalize on a Podcast Interview
If you’re being interviewed on a podcast, be sure you make the most of the situation.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Why Telemarketing Should Form Part of Your Marketing Strategy
Reaching out to new customers is vital if you want your business to thrive. For your best chance of converting new leads into new business, the quality of those leads is equally important, and person-to-person communication is the most effective way of acquiring contacts that convert.
How to Market a Shopify Store and Increase Visitor Numbers
If you have a Shopify store, you know how important it is to get people there. Here’s what you need to know to effectively market your Shopify store and get more customers.
How to Make Google Pay-Per-Click Advertising Cost-Effective
For marketers, Google pay-per-click (PPC) advertising options can seem confusing, overwhelming, and expensive. Here’s how to make the choices that make this type of advertising cost-effective.
Why Everyone Is So Obsessed with Target
The brand is the master of customer loyalty.
4 Pieces of Technology Your Call Center Needs
Tech should make the job of your call center agents much, much easier.
How to Revisit Your 2019 Marketing Goals
The year is halfway over—are your goals still serving you?
5 Creative Ways to Repurpose Content
If you’ve created a large amount of content, make sure you’re using it to its fullest potential.
Is Your Personalization Strategy Ready for Today’s Consumers?
Personalization is a hot topic, as customers what a personalized experience, but they don’t want their personal information compromised. Here’s what you need to know to create a personalization strategy that works.
4 Cost Optimization Strategies for Marketing Leaders
As market conditions fluctuate, you need to control costs while still marketing your company’s products and services. Here are 4 strategies marketing leaders can utilize to optimize costs while maintaining your marketing efforts.