If you’re being interviewed on a podcast, be sure you make the most of the situation.
Category: Marketing Strategy
Every campaign needs a solid strategy behind it. Get tips and advice on everything from the basics (price, product, promotion, place) to market research to best practices in channel management.
Reaching out to new customers is vital if you want your business to thrive. For your best chance of converting new leads into new business, the quality of those leads is equally important, and person-to-person communication is the most effective way of acquiring contacts that convert.
If you have a Shopify store, you know how important it is to get people there. Here’s what you need to know to effectively market your Shopify store and get more customers.
For marketers, Google pay-per-click (PPC) advertising options can seem confusing, overwhelming, and expensive. Here’s how to make the choices that make this type of advertising cost-effective.
The brand is the master of customer loyalty.
Tech should make the job of your call center agents much, much easier.
The year is halfway over—are your goals still serving you?
If you’ve created a large amount of content, make sure you’re using it to its fullest potential.
Personalization is a hot topic, as customers what a personalized experience, but they don’t want their personal information compromised. Here’s what you need to know to create a personalization strategy that works.
As market conditions fluctuate, you need to control costs while still marketing your company’s products and services. Here are 4 strategies marketing leaders can utilize to optimize costs while maintaining your marketing efforts.