Category: Trends

The marketing world is constantly changing. We’ll keep you up to date with new trends and developments, examples of success in the real world, and tips from marketing professionals like you.

4 Words to Ban from Your Marketing Strategy

When it comes to selling your products or services, the copy behind your marketing effort is incredibly important. Words tell stories and make sales—there’s no question about it. But there are a few sales buzzwords that need to be tossed in the garbage. Here are four common words that need to be banned from your […]


Why Your Marketing Team Needs a Copy Editor

Proofreading and copyediting aren’t the sexiest parts of the marketing process—but they’re essential to delivering a great reader experience and building trust with your audience. Investing in the services of a copy editor can help you improve delivery along multiple fronts.


Why Your Business Should Consider Pinterest

The visual nature of Pinterest makes the platform an essential part of any business’s marketing strategy. Essentially, Pinterest is an online scrapbook connected to a search engine—a search engine that supports nearly 2 billion searches monthly.